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Theoretical background on marketing mix for consumer goods1

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Nội dung chi tiết: Theoretical background on marketing mix for consumer goods1

Theoretical background on marketing mix for consumer goods1

ACKNOWLEDMENTSMy thesis could be impossible to be successfully accomplished without the valuable support of my supervisor, my directors, managers as w

Theoretical background on marketing mix for consumer goods1 well as my colleagues in Dong Anh pressure equipment j.s.c.First of all, I would like to express my special thanks to my thesis supervisor -Prof. Vu M

inh Due, for his patience, support as well as guidance while I was carrying out this research. Furthermore, he was also willing to give me a wide rang Theoretical background on marketing mix for consumer goods1

e of intellectual advice and contributing comments which made a great contribution to help me achieve the best results.Next, I would like to express m

Theoretical background on marketing mix for consumer goods1

y warm thanks to the committee members of my thesis trial defense because their guidance and assistance in reviewing and developing my research in ord

ACKNOWLEDMENTSMy thesis could be impossible to be successfully accomplished without the valuable support of my supervisor, my directors, managers as w

Theoretical background on marketing mix for consumer goods1 equipment j.s.c, who always spent his valuable time providing and sharing me with a great deal of useful information in relation to the current operat

ion of the company. At the same lime, my colleagues were very enthusiastic and willing to help me anytime, and simultaneously motivate me throughout m Theoretical background on marketing mix for consumer goods1

y study.Many thanks are also due to my best friends and my classmates at E-MBA15A for their warm friendship and supporting with many good memories. Fi

Theoretical background on marketing mix for consumer goods1

nally, I would like to express my deepest gratitude to my family and my friends for their encouragement and support for my thesis.Thank you and wish y

ACKNOWLEDMENTSMy thesis could be impossible to be successfully accomplished without the valuable support of my supervisor, my directors, managers as w

Theoretical background on marketing mix for consumer goods1 ..............1CHAPTER 1: INTRODUCTION..............................................31.1.Rationale....................................................

31.2.Research Objectives..........................................41.3.Research Questions...........................................41.4.Research Meth Theoretical background on marketing mix for consumer goods1

odology.........................................41.4.1.Research Process.........................................41.4.2.Secondary data collection......

Theoretical background on marketing mix for consumer goods1

..........................41.4.3.Primary data collection..................................51.4.4.Data analysis........................................

ACKNOWLEDMENTSMy thesis could be impossible to be successfully accomplished without the valuable support of my supervisor, my directors, managers as w

Theoretical background on marketing mix for consumer goods1 EORETICAL BACKGROUNDON MARKETING MIX FORCONSUMER GOODS......................................................72.1.Marketing and marketing mix for consu

mer products............72.1.1.Marketing................................................72.1.2.Marketing mix.......................................... Theoretical background on marketing mix for consumer goods1

..82.2.Elements of marketing mix for consumer products..............92.2.1.Product..................................................92.2.2.Price......

Theoretical background on marketing mix for consumer goods1

.............................................152.2.3.Place...................................................202.2.4.Promotion........................

ACKNOWLEDMENTSMy thesis could be impossible to be successfully accomplished without the valuable support of my supervisor, my directors, managers as w

Theoretical background on marketing mix for consumer goods1 ...272.3.2.Internal enviromenl.....................................27

ACKNOWLEDMENTSMy thesis could be impossible to be successfully accomplished without the valuable support of my supervisor, my directors, managers as w

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