Factors affecting loyalty of internet customers evidence form vietnam
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Factors affecting loyalty of internet customers evidence form vietnam
Factors affecting loyalty of internet customers evidence form vietnam
UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessNguyen Thi Kim QuyênFACTORS AFFECTING LOYALTY OF INTERNET CUSTOMERS: EVIDENCE Factors affecting loyalty of internet customers evidence form vietnam E FR(MASTER OF BUSINESS (Honours)Ho Chi Minh City - Year 2012UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessNguyen Thí Kim QuyenFACTORS AFFECTING LOYALTY OF INTERNET CUSTOMERS: EVIDENCE FR(ID:60340102MASTER OF BUSINESS (Honours) SUPERVISOR: DR. DINH THAI HOANGHo Chi Minh Ci Factors affecting loyalty of internet customers evidence form vietnam ty - Year 2012Loyalty of Internet customers in VietnamACKNOWLEDGEMENTSĨ would not have been able to complete my thesis without the advice, assistance,Factors affecting loyalty of internet customers evidence form vietnam
understanding and encouragement ol a number ol people. I would like to gratefully and sincerely acknowledge their assistance and support. First of alUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessNguyen Thi Kim QuyênFACTORS AFFECTING LOYALTY OF INTERNET CUSTOMERS: EVIDENCE Factors affecting loyalty of internet customers evidence form vietnam ut the process of completing this thesis. Secondly, I would like to express my gratefulness to Dr. Nguyen Dinh Tho for his kindness in supporting me to deal with analyzing data and other issues of the thesis.Furthermore, Ỉ would like to thank all of the staff at International School of Business - Un Factors affecting loyalty of internet customers evidence form vietnam iversity of Economics Ho Chi Minh City who are always enthusiastic and give me a lot of administrative support, assistance and understanding.Finally,Factors affecting loyalty of internet customers evidence form vietnam
I would like to give my gratefulness to all classmates who have been sharing with me all their knowledge and experience as well as happiness and diffiUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessNguyen Thi Kim QuyênFACTORS AFFECTING LOYALTY OF INTERNET CUSTOMERS: EVIDENCE Factors affecting loyalty of internet customers evidence form vietnam n in so many ways. 1 would like to say "thank you” again for the involvement of everyone who has helped me to complete this thesis.ABSTRACTFor Internet service providers (ISP), it is essential for them to understand the critical factors that influence customer loyalty. These issues are critical to t Factors affecting loyalty of internet customers evidence form vietnam he longterm business success of any service provider. Based on the literature reviewed in the thesis, this study empirically investigates the impact oFactors affecting loyalty of internet customers evidence form vietnam
f factors on customer loyalty.A quantitative method via questionnaire survey was used to obtain the views of approximately 300 Internet users in Ho ChUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessNguyen Thi Kim QuyênFACTORS AFFECTING LOYALTY OF INTERNET CUSTOMERS: EVIDENCE Factors affecting loyalty of internet customers evidence form vietnam s was used to investigate the relationship between customer loyalty and influencing factors mentioned above.According to the findings of this research, in order to retain internet service customers, providers need to take into consideration with factors such as network quality, price perception, per Factors affecting loyalty of internet customers evidence form vietnam ceived value and trust. The results of this research are important for ISP to enhance and improve their competitiveness, in other words, to become sucFactors affecting loyalty of internet customers evidence form vietnam
cessful and have more loyal customers, which will ultimately result in more profitability.Keywords: customer retention, customer loyalty.TABLE OF CONTUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessNguyen Thi Kim QuyênFACTORS AFFECTING LOYALTY OF INTERNET CUSTOMERS: EVIDENCE Factors affecting loyalty of internet customers evidence form vietnam RODUCTION..........................................511 Introduction................................................51.2Research background......................................51.3The research objectives..................................71.4The research questions...................................71 Factors affecting loyalty of internet customers evidence form vietnam .5The research model.......................................71.6The research methodology.................................71.7The research structure....Factors affecting loyalty of internet customers evidence form vietnam
...............................81.8Conclusion...............................................8UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessNguyen Thi Kim QuyênFACTORS AFFECTING LOYALTY OF INTERNET CUSTOMERS: EVIDENCEUNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessNguyen Thi Kim QuyênFACTORS AFFECTING LOYALTY OF INTERNET CUSTOMERS: EVIDENCEGọi ngay
Chat zalo
Facebook