Ambivalent attitude towards green products evidence from vietnam
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Ambivalent attitude towards green products evidence from vietnam
Ambivalent attitude towards green products evidence from vietnam
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTruong Duong TamAMBIVALENT ATTITUDE TOWARDS GREENPRODUCTS: EVIDENCE FROM VIETN Ambivalent attitude towards green products evidence from vietnamNAMMASTER OF BUSINESS (Honours)https: //k hot h u vien .comUNIVERSITY OF ECONOMICS HO CHI MINH CITYInterndtiondl School of BusinessTruong Duong TamAMBIVALENT ATTITUDE TOWARDS GREEN PRODUCTS: EVIDENCE FROM VIETNAMID:22130065MASTER OF BUSINESS(Honours)SUPERVISOR: DR. LE NHAT HANH- i -ACKNOWLEDGEMENTFi Ambivalent attitude towards green products evidence from vietnamrstly. I would like to express my gratefulness to my supervisor Dr. Lc Nhat Ilanh for her intensive support, valuable suggestions, instructions and enAmbivalent attitude towards green products evidence from vietnam
couragement during my research time period.Besides my supervisor, I would like to express my deepest gratitude to Professor Nguyen Dinh Tho, ProfessorUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTruong Duong TamAMBIVALENT ATTITUDE TOWARDS GREENPRODUCTS: EVIDENCE FROM VIETN Ambivalent attitude towards green products evidence from vietnamir valuable lime as the members of the ISB research committee. Their comments and meaningful suggestions have significantly contributed to this research.I would like to sincerely thank all of my teachers at International School of Business -University of Economics I Io Chi Minh City for their teachi Ambivalent attitude towards green products evidence from vietnamng and guidance during my Master’s course.Additionally, I would like to give my special thanks to my family for their supports either in financially oAmbivalent attitude towards green products evidence from vietnam
r mentally. They are the ones who supported me throughout the way I managed to complete my thesis.Ho Chi Minh City, December, 2015Truong Duong Tam-4-AUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTruong Duong TamAMBIVALENT ATTITUDE TOWARDS GREENPRODUCTS: EVIDENCE FROM VIETN Ambivalent attitude towards green products evidence from vietnam This research aims to explore the predictors as well as predictive effect of ambivalent attitude toward green products in Vietnam. Accordingly, new negative perceptions are added in model to distinguish this study from previous researches. The conceptual framework and hypotheses development are gro Ambivalent attitude towards green products evidence from vietnamunded on related literature. A qualitative study was conducted by in-depth interviews of eight consumers in order to modify the Vietnamese versions ofAmbivalent attitude towards green products evidence from vietnam
the questionnaire and main survey. This study was then undertaken with 310 respondents to test the measurement and the structural model.The results dUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTruong Duong TamAMBIVALENT ATTITUDE TOWARDS GREENPRODUCTS: EVIDENCE FROM VIETN Ambivalent attitude towards green products evidence from vietnamre accepted. A framework model illustrated greenwashing, perceived consumer skepticism, green consumer confusion and green perceived risk have positive influence on ambivalent attitude toward green products. Specifically, it was also revealed that the important role of green consumer confusion in re Ambivalent attitude towards green products evidence from vietnamlation to ambivalent attitude toward green products, compared to that of the rest of antecedents in the context of Vietnam. Through the mediator roleAmbivalent attitude towards green products evidence from vietnam
of ambivalence, this paper also examined the resistance to change as its consequence.The results contributed to the extent of knowledge of ambivalent UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTruong Duong TamAMBIVALENT ATTITUDE TOWARDS GREENPRODUCTS: EVIDENCE FROM VIETN Ambivalent attitude towards green products evidence from vietnamcal implications for marketing managers in order to understand clearer attitude of consumers, from that they can build appropriate strategies to approach target consumers.Keywords: ambivalent attitude toward green products, greenwashing, perceived consumer skepticism, green consumer confusion, green Ambivalent attitude towards green products evidence from vietnam perceived risk and the resistance to change.TABLE OF CONTENTSACKNOWLEGEMENT...............................................................iABSTRACT..Ambivalent attitude towards green products evidence from vietnam
..................................................................iiTABLE OF CONTENT...........................................................iiiLISTUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTruong Duong TamAMBIVALENT ATTITUDE TOWARDS GREENPRODUCTS: EVIDENCE FROM VIETN Ambivalent attitude towards green products evidence from vietnamiiUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTruong Duong TamAMBIVALENT ATTITUDE TOWARDS GREENPRODUCTS: EVIDENCE FROM VIETNGọi ngay
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