Resource based view of banking website service in creating customer value evidence from vietnamese comercial banks

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Nội dung chi tiết: Resource based view of banking website service in creating customer value evidence from vietnamese comercial banks

Resource based view of banking website service in creating customer value evidence from vietnamese comercial banks

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Xuan HieuRESOURCE - BASED VIEW OF BANKINGWEBSITE SERVICE IN CREATING CU

Resource based view of banking website service in creating customer value evidence from vietnamese comercial banksUSTOMERVALUE -EVIDENCE FROM VIETNAMESECOMERCIAL BANKSID:21120004MASTER OF BUSINESS (Honours)Ho Chi Minh City - Year 2014UNIVERSITY OF ECONOMICS HO CHI

MINH CITYInternational School of BusinessNguyen Xuan HieuRESOURCE - BASED VIEW OF BANKING WEBSITE SERVICE IN CREATING CUSTOMER VALUE -EVIDENCE FROM V Resource based view of banking website service in creating customer value evidence from vietnamese comercial banks

IETNAMESECOMERCIAL BANKSID: 21120004MASTER OF BUSINESS (Honours)SUPERVISOR: Dr. PHAM NGOC THƯYHo Chi Minh City - Year 2014ACKNOWLEDGEMENTAt (he first

Resource based view of banking website service in creating customer value evidence from vietnamese comercial banks

of my thesis. I would like to thank all people who made this thesis possible and an unforgettable experience tor my studying. Especially, I would like

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Xuan HieuRESOURCE - BASED VIEW OF BANKINGWEBSITE SERVICE IN CREATING CU

Resource based view of banking website service in creating customer value evidence from vietnamese comercial banks to thesis report. I really appreciate her patience during the whole instructing process for me to be able to complete this study despite some locatio

n difficulties.Besides, I would like Io thank my friends include my classmates, my co-workers and others whom encouraged and support me completed this Resource based view of banking website service in creating customer value evidence from vietnamese comercial banks

thesis. Completing this work would have been all the most difficult were it not for the support and friendship provided by the all of those members.L

Resource based view of banking website service in creating customer value evidence from vietnamese comercial banks

ast but not the least; I would like to thank my family. I also wish thank all people who spent through their time and generous support made this thesi

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Xuan HieuRESOURCE - BASED VIEW OF BANKINGWEBSITE SERVICE IN CREATING CU

Resource based view of banking website service in creating customer value evidence from vietnamese comercial banksservices lias developed strongly in recent years, to be delivered to customers quickly, online. 24 consecutive hours per day and 7 days per week. Thes

e services do not depend on space and time, through electronic distribution channels and internet access device such as a computer terminal, ATM, PƠS, Resource based view of banking website service in creating customer value evidence from vietnamese comercial banks

telephone, mobile phone ... (e-banking services).There are many research that investigated the impact of web site design on users’ behavior or the we

Resource based view of banking website service in creating customer value evidence from vietnamese comercial banks

b layout effects on consumer behavior in the context of web retail banking. However, similar studies on banking website in Viet Nam are still limited,

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Xuan HieuRESOURCE - BASED VIEW OF BANKINGWEBSITE SERVICE IN CREATING CU

Resource based view of banking website service in creating customer value evidence from vietnamese comercial bankst, there is a specific market Vietnam.The study was carried out with 2 stages, preliminary research to discover, edit and perfect scale of concepts in

study's context of research through surveying 20 clients and professionals. Main research is done formally through surveys 250 customers who are usin Resource based view of banking website service in creating customer value evidence from vietnamese comercial banks

g banking website in Vietnam.The results of the data analysis contributes to the body of knowledge by demonstrating the above factors are critical in

Resource based view of banking website service in creating customer value evidence from vietnamese comercial banks

creating customer perceived value in a developing country context. The implications of the results form is a good basis for providing practical recomm

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Xuan HieuRESOURCE - BASED VIEW OF BANKINGWEBSITE SERVICE IN CREATING CU

Resource based view of banking website service in creating customer value evidence from vietnamese comercial banksle, Database, Ressposiveness, and Discussion.5

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Xuan HieuRESOURCE - BASED VIEW OF BANKINGWEBSITE SERVICE IN CREATING CU