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Understanding explicit and implicit attitudes a comparison of racial group and candidate preferences in the 2008 election

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Nội dung chi tiết: Understanding explicit and implicit attitudes a comparison of racial group and candidate preferences in the 2008 election

Understanding explicit and implicit attitudes a comparison of racial group and candidate preferences in the 2008 election

Understanding Explicit and Implicit Attitudes: A Comparison of Racial Group and CandidatePreferences in the 2008 ElectionShanto Iyengar. Stanford Univ

Understanding explicit and implicit attitudes a comparison of racial group and candidate preferences in the 2008 electionversity (siyengar^,stanford.edu)Kyu Hahn. Yonsei University (khahnfevonsei.ac.kr)Christopher Dial and Malizarin R. Banaji. Harvard University (cdialtg

wjh.han ard.edu)(mahzarin banaji(a han ard■ edu)AbstractUsing data from a national sample, we show that a measure of implicit racial bias -- the race Understanding explicit and implicit attitudes a comparison of racial group and candidate preferences in the 2008 election

IAT -- reveals significantly higher levels of anti-black bias than standard survey measures of racial prejudice and that there is only weak correspon

Understanding explicit and implicit attitudes a comparison of racial group and candidate preferences in the 2008 election

dence between implicit and explicit measures, thus replicating in this sample previous results from drop-in. web-based samples. In the same sample, we

Understanding Explicit and Implicit Attitudes: A Comparison of Racial Group and CandidatePreferences in the 2008 ElectionShanto Iyengar. Stanford Univ

Understanding explicit and implicit attitudes a comparison of racial group and candidate preferences in the 2008 election antecedents of implicit-explicit attitude consistency and find that individuals who face stronger conformity pressures are especially prone to under-

report their level of race prejudice. Finally, we report an analysis of the overlap between racial attitudes and candidate evaluations. Although one p Understanding explicit and implicit attitudes a comparison of racial group and candidate preferences in the 2008 election

articular racial attitude " racial resentment ” proved a robust predictor of both explicit and implicit candidate evaluations, attitudes toward the in

Understanding explicit and implicit attitudes a comparison of racial group and candidate preferences in the 2008 election

dividual candidates proved more influential than attitudes toward racial groups.The measurement of Americans’ racial attitudes has become especially c

Understanding Explicit and Implicit Attitudes: A Comparison of Racial Group and CandidatePreferences in the 2008 ElectionShanto Iyengar. Stanford Univ

Understanding explicit and implicit attitudes a comparison of racial group and candidate preferences in the 2008 election and derogatory terms such as “lazy” or "unintelligent” to describe African-Americans, for instance, has declined sharply since the 1960s (Gacrtncr an

d Dovidio 2005: Virtanen and Huddy 1998: Taylor. Sheatsley. and Greeley 1978) and in 2004. white Americans evaluated black Americans just as favorably Understanding explicit and implicit attitudes a comparison of racial group and candidate preferences in the 2008 election

as their own group. On the other hand, when racial attitudes are recorded using more indirect questions, there is considerable evidence of persisting

Understanding explicit and implicit attitudes a comparison of racial group and candidate preferences in the 2008 election

anti-black and more general anti-minority group biases in American public opinion (Schuman et al. 1997: Sears and Henry 2005; Kukl inski et al. 1997)

Understanding Explicit and Implicit Attitudes: A Comparison of Racial Group and CandidatePreferences in the 2008 ElectionShanto Iyengar. Stanford Univ

Understanding explicit and implicit attitudes a comparison of racial group and candidate preferences in the 2008 electionnge. In the social (and sometimes interpersonal) setting of an opinion survey, whites may be motivated to conform to widely-shared egalitarian norms a

nd respond in a manner that suggests the absence of racial bias (see McConahay. Hardee, and Batts 1981). When survey questions are framed so as to dis Understanding explicit and implicit attitudes a comparison of racial group and candidate preferences in the 2008 election

guise the racial cues, however, the results typically indicate that ‘ blatantly prejudiced attitudes still pervade the white population" (Kuklinski cl

Understanding explicit and implicit attitudes a comparison of racial group and candidate preferences in the 2008 election

al. 1997. p. 403; also see Crosby cl al. 1980). Thus, when people do not recognize that they are violating the norm of racial equality, they feel fre

Understanding Explicit and Implicit Attitudes: A Comparison of Racial Group and CandidatePreferences in the 2008 ElectionShanto Iyengar. Stanford Univ

Understanding explicit and implicit attitudes a comparison of racial group and candidate preferences in the 2008 electionaises further doubts about the decline of prejudice (sec Fording 2003; Quillian 2006). In the case of crime, support for punitive policies such as the

death penalty increases significantly when whites learn that the criminal perpetrator is non-vvhilc rather than white (Gilliam and Iyengar 2000; Hurw Understanding explicit and implicit attitudes a comparison of racial group and candidate preferences in the 2008 election

itz and Peffley 2007: Eberhardt et al. 2004). Race bias also characterizes employment decisions: jobapplicants with European-sounding first names are

Understanding explicit and implicit attitudes a comparison of racial group and candidate preferences in the 2008 election

preferred (by 50 percent) over applicants with identical resumes, but African American-sounding names (Bertrand and Mullainathan 2004). In short. Amer

Understanding Explicit and Implicit Attitudes: A Comparison of Racial Group and CandidatePreferences in the 2008 ElectionShanto Iyengar. Stanford Univ

Understanding explicit and implicit attitudes a comparison of racial group and candidate preferences in the 2008 electionmus, researchers have advocated shifting the definition of prejudice away from explicit racial animus in favor of more indirect and diffuse measures o

f “symbolic racism” or “racial resentment.” In this revisionist view, prejudice in the modem era is some blend of racial animus and mainstream cultura Understanding explicit and implicit attitudes a comparison of racial group and candidate preferences in the 2008 election

l values that is best captured by focusing on beliefs about minorities’ adherence to the American way (Kinder and Sears. 1981; Kinder and Sanders. 199

Understanding explicit and implicit attitudes a comparison of racial group and candidate preferences in the 2008 election

6; Feldman and Huddy, 2005). Although survey indicators of symbolic racism or racial resentment are known to predict a variety of race-related policy

Understanding Explicit and Implicit Attitudes: A Comparison of Racial Group and CandidatePreferences in the 2008 ElectionShanto Iyengar. Stanford Univ

Understanding explicit and implicit attitudes a comparison of racial group and candidate preferences in the 2008 election per se (see Snidennan and Piazza 1993; Carmines and Sniderman 1997).Implicit Versus Explicit Racial AttimdesOxer the past 25 years, psychologists hav

e arrived at the very same place via a different path. Experiments on the most fundamental aspects of the human mind, such as the ability to perceive Understanding explicit and implicit attitudes a comparison of racial group and candidate preferences in the 2008 election

(e.g.. vision) and remember (memory) have shown not only that the human brain can operate outside conscious awareness, but also that such unintended t

Understanding explicit and implicit attitudes a comparison of racial group and candidate preferences in the 2008 election

hought and feeling may even be the dominant mode of operation (Bargh 1999). Evidence from behavior and direct measures of the brain suggest it may be

Understanding Explicit and Implicit Attitudes: A Comparison of Racial Group and CandidatePreferences in the 2008 ElectionShanto Iyengar. Stanford Univ

Understanding explicit and implicit attitudes a comparison of racial group and candidate preferences in the 2008 election offered that the analysis of attinides. stereotypes, and self-concept could gain from an analysis of2relatively more automatic versus reflective form

s of operation and labeled the new system of interest as one that tapped implicit social cognition as distinct from explicit social cognition.Contempo Understanding explicit and implicit attitudes a comparison of racial group and candidate preferences in the 2008 election

rary psychologists have been less interested in the idea that people may deliberately misrepresent their attitudes and beliefs and have largely assume

Understanding explicit and implicit attitudes a comparison of racial group and candidate preferences in the 2008 election

d that even if that were not the case, the conscious aspect of preferences and beliefs are likely to be a thin sliver of the mind's overall work. In o

Understanding Explicit and Implicit Attitudes: A Comparison of Racial Group and CandidatePreferences in the 2008 ElectionShanto Iyengar. Stanford Univ

Understanding explicit and implicit attitudes a comparison of racial group and candidate preferences in the 2008 elections of preferences and beliefs (see Banaji and Heiphetz 2010, for a review) that have an existence independent of consciously stated ones. The assumptio

n is that although explicit attitudes do in fact reflect genuine conscious preferences (which, in the case of race, have indeed changed over the cours Understanding explicit and implicit attitudes a comparison of racial group and candidate preferences in the 2008 election

e of the past 100 years), they shed no light on less conscious and therefore inaccessible preferences that may nevertheless influence behavior. In the

Understanding explicit and implicit attitudes a comparison of racial group and candidate preferences in the 2008 election

area of race, there is now an extensive literature on implicit attitudes, their relationship to explicit attitudes, and their prediction of behaviors

Understanding Explicit and Implicit Attitudes: A Comparison of Racial Group and CandidatePreferences in the 2008 ElectionShanto Iyengar. Stanford Univ

Understanding explicit and implicit attitudes a comparison of racial group and candidate preferences in the 2008 election of implicit bias, the Implicit Association Test (IAT) showed that implicit measures are better at predicting behavior and incrementally so over expli

cit measures in the discrimination context (Greenwald et al. 2009).hl general, research on implicit social cognition is marked by a strong effort to d Understanding explicit and implicit attitudes a comparison of racial group and candidate preferences in the 2008 election

evelop methods that bypass the standard posing of questions altogether and relies instead on rapid responses to concepts (such as Black and White) and

Understanding explicit and implicit attitudes a comparison of racial group and candidate preferences in the 2008 election

attributes (such as good and bad). Based on the idea that that which has come to be automatically associated will be responded to faster and with few

Understanding Explicit and Implicit Attitudes: A Comparison of Racial Group and CandidatePreferences in the 2008 ElectionShanto Iyengar. Stanford Univ

Understanding explicit and implicit attitudes a comparison of racial group and candidate preferences in the 2008 electiontribute pairs such as {Black+good and White+bad) to generate an indirect measure of racial preference as well as other aspects of social cognition suc

h as stereotypes and identity. There are several such methods, of which the Implicit Association Test (IAT; Greenwald. McGhee, and Schwarz. 1998) and Understanding explicit and implicit attitudes a comparison of racial group and candidate preferences in the 2008 election

evaluative priming are the most common (see Banaji and Heiphetz 2010: Petty. Fazio, and Brinol 2007).Just as survey research using newer questions led

Understanding explicit and implicit attitudes a comparison of racial group and candidate preferences in the 2008 election

to the discovery that old-fashioned and modem versions of racial attitudes may be distinct psychological constructs, research on implicit social cogn

Understanding Explicit and Implicit Attitudes: A Comparison of Racial Group and CandidatePreferences in the 2008 ElectionShanto Iyengar. Stanford Univ

Understanding explicit and implicit attitudes a comparison of racial group and candidate preferences in the 2008 electionof implicit bias involving response latency.OverviewConceptually, we are interested in mapping the distribution of implicit and explicit versions of r

acial and political candidate attitudes. More than a million implicit association tests have been collected at implicit.harvard.edu. but these data ar Understanding explicit and implicit attitudes a comparison of racial group and candidate preferences in the 2008 election

e based entirely on self-selected participants. The first test we will provide is to compare data from our representative national sample with these n

Understanding explicit and implicit attitudes a comparison of racial group and candidate preferences in the 2008 election

on-random samples. This in itself is an important contribution because there is no evidence as yet that the data generated from large web samples are

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