Business strategy for construction testing consultans corporation from 2010 to 2015
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Business strategy for construction testing consultans corporation from 2010 to 2015
Business strategy for construction testing consultans corporation from 2010 to 2015
» í,• 'ị'‘rrr?*;1TRƯÒNG DẠI HỌC MỞ TP.HCMUNIVERSITÉ LIBRE DE BRUXELLESị HO CHI MINH CITY OPEN UNIVERSITYSOLVAY BRUSSELS SCHOOL- ‘MBAVB3- ■ • : -NGUYEN Business strategy for construction testing consultans corporation from 2010 to 2015 N ANH TUANBUSINESS STRATEGY FOR CONSTRUCTION TESTING&CONSULTANTS CORPORATION FROM 2010 TO 2015MASTER PROJECT MASTER IN BUSINESS ADMINISTRATION (PART-TIME)Ịnrt!hG8êiiwcMÒffj«Ị[thữvịệnITutor’s Name: Dr. Bui Thanh TrangHo Chi Minh City-2011rM-ivABSTRACTConstruction Testing&Consultants Corporation(Cotes Business strategy for construction testing consultans corporation from 2010 to 2015 co) is operating in the Construction Field&Laboratory Testing Sector which is booming in recent years thank to the growth of the construcGon and infraBusiness strategy for construction testing consultans corporation from 2010 to 2015
structure industry. Cotesco is now facing fierce competition from many existing rivalries. Besides, as many Vietnamese small-medium enterprises, It la» í,• 'ị'‘rrr?*;1TRƯÒNG DẠI HỌC MỞ TP.HCMUNIVERSITÉ LIBRE DE BRUXELLESị HO CHI MINH CITY OPEN UNIVERSITYSOLVAY BRUSSELS SCHOOL- ‘MBAVB3- ■ • : -NGUYEN Business strategy for construction testing consultans corporation from 2010 to 2015 egy for Cotesco in order to compete with hundreds of competitors then to achieve its missions, vision&goals. The research focuses only on its core service-construction field&testing laboratory.The research starts by reviewing the theories relating to business strategy. Then, a framework of the resea Business strategy for construction testing consultans corporation from 2010 to 2015 rch study is designed to follow. The study continues with the analysis of the internal and external environment to find out its opportunities, threatsBusiness strategy for construction testing consultans corporation from 2010 to 2015
, strengths and weaknesses.The external analysis consists of macro environment, industry and customer analysis. Macro environment factors are analyzed» í,• 'ị'‘rrr?*;1TRƯÒNG DẠI HỌC MỞ TP.HCMUNIVERSITÉ LIBRE DE BRUXELLESị HO CHI MINH CITY OPEN UNIVERSITYSOLVAY BRUSSELS SCHOOL- ‘MBAVB3- ■ • : -NGUYEN Business strategy for construction testing consultans corporation from 2010 to 2015 o make the external analysis more realistic, an individual in-depth interview is firstly conducted to know expert’s ideas about the Five-Forces affecting firms in Construction Testing Sector.In die internal analysis, the Michael E. Porters’ value chain theory is used to analyze company’s value activ Business strategy for construction testing consultans corporation from 2010 to 2015 ities to identify its strengths and weaknesses that enable its competitive advantages. This helps to locate company’s present competitive positions whBusiness strategy for construction testing consultans corporation from 2010 to 2015
ich define Cotesco's strategic capability. To make the research study more realistic, a customer survey is conducted to know customer requiremcnts&ncc» í,• 'ị'‘rrr?*;1TRƯÒNG DẠI HỌC MỞ TP.HCMUNIVERSITÉ LIBRE DE BRUXELLESị HO CHI MINH CITY OPEN UNIVERSITYSOLVAY BRUSSELS SCHOOL- ‘MBAVB3- ■ • : -NGUYEN Business strategy for construction testing consultans corporation from 2010 to 2015 d to identify Cotesco and competitors’s current position in the market. The result of the surveys and information collected from in-depth interview arc consolidated into the SWOT analysis to place strategic actions for Cotcsco.Finally, the research goes deeply into developing business sưatcgy for Co Business strategy for construction testing consultans corporation from 2010 to 2015 tesco. First, Cotesco’s missions, vision&goals are reviewed. SWOT Analysis&SWOT strategy are used to to place strategic actions that fit company’s resBusiness strategy for construction testing consultans corporation from 2010 to 2015
ource and capabilities to the demand of the market. After having SWOT analysis, to achieve its missions, vision&goals goals, Differentiation Focus Str» í,• 'ị'‘rrr?*;1TRƯÒNG DẠI HỌC MỞ TP.HCMUNIVERSITÉ LIBRE DE BRUXELLESị HO CHI MINH CITY OPEN UNIVERSITYSOLVAY BRUSSELS SCHOOL- ‘MBAVB3- ■ • : -NGUYEN Business strategy for construction testing consultans corporation from 2010 to 2015 ch for Cotesco Corporation to compete with fierce competition in the Construction Testing Sector. And this business strategy is just the first step to help Cotesco to achieve its missions, vision&goals. Any recommendations are highly appreciated and useful for Cotesco to apply the business strategy Business strategy for construction testing consultans corporation from 2010 to 2015 successfully.viiTABLE OF CONTENTTitlePageCover Page .................................................................................iWarnings........Business strategy for construction testing consultans corporation from 2010 to 2015
...........................................................................iiAcknowledgement..........................................................» í,• 'ị'‘rrr?*;1TRƯÒNG DẠI HỌC MỞ TP.HCMUNIVERSITÉ LIBRE DE BRUXELLESị HO CHI MINH CITY OPEN UNIVERSITYSOLVAY BRUSSELS SCHOOL- ‘MBAVB3- ■ • : -NGUYEN» í,• 'ị'‘rrr?*;1TRƯÒNG DẠI HỌC MỞ TP.HCMUNIVERSITÉ LIBRE DE BRUXELLESị HO CHI MINH CITY OPEN UNIVERSITYSOLVAY BRUSSELS SCHOOL- ‘MBAVB3- ■ • : -NGUYENGọi ngay
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