CHAPTER II REVIEW OF LITERATURE
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CHAPTER II REVIEW OF LITERATURE
CHAPTER IIREVIEW OF LITERATURETill two decades back, drinking water was not a marketable packed product in our country. Since it was given free of cos CHAPTER II REVIEW OF LITERATURE st all by nature, no one had such an idea of its marketability. Thus, the bottled water is a new product to the Indian consumers and there was no much effort taken to contribute more research in this field. On account of this fact, the researcher attempted to summarize some of the research studies u CHAPTER II REVIEW OF LITERATURE ndertaken in some other related study.Brief review of the past studies related to bottled waterBohmer H. Resch K.L. (2000)1 in their article. “MineralCHAPTER II REVIEW OF LITERATURE
water or tap water-A systematic analysis of the literature concerning the question of microbial safety”, say that based on sporadic reports of microbCHAPTER IIREVIEW OF LITERATURETill two decades back, drinking water was not a marketable packed product in our country. Since it was given free of cos CHAPTER II REVIEW OF LITERATURE rather than bottled mineral water. However, in terms of safety, evidence of the clinical consequences may allow a better estimate than a positive in vitro test for contamination. Therefore, they reviewed the literature on documented disease outbreaks due to contaminated mineral and tap waters. Case CHAPTER II REVIEW OF LITERATURE s of contamination of tap water were documented in nearly all countries. In 35 communications they found reports on a total of 423.000 cases of diseasCHAPTER II REVIEW OF LITERATURE
e outbreaks due to contaminated tap water, in some cases even with lethal outcome. Main diagnosis was gastroenteritis, and main species of microorganiCHAPTER IIREVIEW OF LITERATURETill two decades back, drinking water was not a marketable packed product in our country. Since it was given free of cos CHAPTER II REVIEW OF LITERATURE ottled water is both supremely safe components of nutrition. The recommendation that tap water is better than mineral water, particularly for high-risk patients, is not supported by the literature. 1 *1 Bohmer H. Resell KL. "Mineral water or tap water- A systematic analysis of the literatuie concern CHAPTER II REVIEW OF LITERATURE ingthe question of microbial safety". 2000. Available at www.ncbi.nlm.nih.gov pubmed 10S0024613Please purchase PDF Split-Merge on www.verypdf.com to rCHAPTER II REVIEW OF LITERATURE
emove this watermark.ICNithiyanandan (2000)2 in his project work entitled. “Market status of mineral water industry with a special reference to TEAM",CHAPTER IIREVIEW OF LITERATURETill two decades back, drinking water was not a marketable packed product in our country. Since it was given free of cos CHAPTER II REVIEW OF LITERATURE standard one-litre bottled water which is still the largest seller, a variety of pack sizes have been introduced. Mineral water is now available in 200ml pouch, and 500ml bottle. 1 litre and 2 litre bottle. 5 litre jar and 20 litre cane. In railway departments, trains run for two days may require a CHAPTER II REVIEW OF LITERATURE bout 50.000 litres of mineral water for a journey. In the modern day living, stressful working condition and demanding life style make the body lose iCHAPTER II REVIEW OF LITERATURE
ts electrolytic balance. With companies positioning mineral water as ramification of health, it has made the market potential limitless.G.Durai (2(101CHAPTER IIREVIEW OF LITERATURETill two decades back, drinking water was not a marketable packed product in our country. Since it was given free of cos CHAPTER II REVIEW OF LITERATURE packages, it has been revealed that one-litre bottles are more in demand accounting for 60 per cent of sales as against 10 per cent of sales of two litre bottles. The fast moving and leading brand was identified as Bisleri due to its taste and creditability of the company. He remarked that safe and CHAPTER II REVIEW OF LITERATURE reliable water distribution can no longer be taken for granted not even in the most developed countries and the consumer is quite willing to pay moreCHAPTER II REVIEW OF LITERATURE
for quality taking into consideration his own need, and his family health.Catherine Ferrier (2001/ in her discussion paper highlighted that bottled waCHAPTER IIREVIEW OF LITERATURETill two decades back, drinking water was not a marketable packed product in our country. Since it was given free of cos CHAPTER II REVIEW OF LITERATURE equently tested, both by independent labs and by companies’ internal services. These latter controls may not be fully reliable. Yet. it is not in the interest of the companies, who base their marketing strategies on the purity of their products, to hide away occasional and traceable contamination. T CHAPTER II REVIEW OF LITERATURE o make sure bottled water quality is as good as it is claimed to be. companies should release their quality tests on a day-to-day basis and make themCHAPTER II REVIEW OF LITERATURE
available to a wide number of people, for instance through the internet. It is essential that * 4■ K Nithiyanandan. "Market status of mineral water inCHAPTER IIREVIEW OF LITERATURETill two decades back, drinking water was not a marketable packed product in our country. Since it was given free of cos CHAPTER II REVIEW OF LITERATURE i.’Tuturc Prospectus of Mineral Water." MBA Project Report Submitted to Department of Management Studies. Madurai Kamarjar University. Madurai. 20014 Catherine Ferrier. "Bottled Water: Understanding a social phenomenon". Discussion Paper. April 200114Please purchase PDF Split-Merge on www.verypdf.co CHAPTER II REVIEW OF LITERATURE m to remove this watermark.consumers have access to major information, directly on the bottles’ labels, i.e., the "type" of waler (natural mineral walCHAPTER II REVIEW OF LITERATURE
er, purified waler, etc.), its mineral composition, and the location of the spring or the treatments this waler might have undergone. International coCHAPTER IIREVIEW OF LITERATURETill two decades back, drinking water was not a marketable packed product in our country. Since it was given free of cos CHAPTER II REVIEW OF LITERATURE ularly in emerging and developing countries. They should also be caretill to the additional pressure they put on local water resources. Solutions, e.g. re-using bottles of water in adequate sanitary- conditions on a local basis, rather than just recycle or re-manufacture them into new products.Certi CHAPTER II REVIEW OF LITERATURE fication of local supplies under international brand names could reduce environmental impacts due to world-wide transportation of some bottled water bCHAPTER II REVIEW OF LITERATURE
rands. Could the current increase in bottled waler consumption threaten local waler resources, in particular, in countries already facing alarming watCHAPTER IIREVIEW OF LITERATURETill two decades back, drinking water was not a marketable packed product in our country. Since it was given free of cos CHAPTER II REVIEW OF LITERATURE nal pressure on local water resources already under stress, or imported honied water slightly reduces water stress.Benjamin Arnold and John Colford (2001)5 conducted a systematic analysis of major impact of using mineral water. The study revealed that the purity of water did not affect the children CHAPTER II REVIEW OF LITERATURE and the product is sold so that the quantity is maintained at the standard level, so as not to affect the health of the consumer including the childreCHAPTER II REVIEW OF LITERATURE
n. However, the study suggested that yearly follow up is essential to assess the long-term acceptability and sustainability of health impacts.Scnthil CHAPTER IIREVIEW OF LITERATURETill two decades back, drinking water was not a marketable packed product in our country. Since it was given free of cos CHAPTER II REVIEW OF LITERATURE ater. He found that advertisement is the best source of information as all the respondents are aware of mineral water. Majority of the respondents spend up to Rs.500 per month towards mineral waler, consume mineral waler for the one to two years having monthly5 Benjamin r.Arnokl & John M.Colfoid. He CHAPTER II REVIEW OF LITERATURE alth impact of mineral water. Division of Epidemiology, School of Public Health, University of California. April 14. 2007, pp.755-756" Scnthil kumar.TCHAPTER II REVIEW OF LITERATURE
.S . "Marketing of mineral waler study on consumer and let outlets in Coimbatore city”, M.Phil dissertation submitted to Bharathiar University. CoimbaCHAPTER IIREVIEW OF LITERATURETill two decades back, drinking water was not a marketable packed product in our country. Since it was given free of cos CHAPTER II REVIEW OF LITERATURE consumer is attracted by the benefits of easy accessibility, purity and hygiene and only a small segment of consumers have evolved to the level of being loyalists of good brand.The packaged drinking water is now served on trains, airlines and in parties. Besides, the companies have introduced bigge CHAPTER II REVIEW OF LITERATURE r pack sizes to cater to a variety of needs. Packaged drinking water is available in 1 litre. 2 litre and 500ml bottles. 20 litre cane and 200 ml packCHAPTER II REVIEW OF LITERATURE
ets. Bottled drinking water market in the country is poised for a quantum leap notwithstanding the stricter quality standards to be imposed by the BurCHAPTER IIREVIEW OF LITERATURETill two decades back, drinking water was not a marketable packed product in our country. Since it was given free of cos CHAPTER II REVIEW OF LITERATURE ndustry that has experienced explosive growth during the past decade, largely due to a widely held consumer perception that bottled water is purer and healthier than tap water. Recent research raises questions about whether bottled water is actually better than tap water. Amid the controversy, there CHAPTER II REVIEW OF LITERATURE is a need to help clarify current consumer perceptions concerning water quality and purity and to examine associated new product-development impheatiCHAPTER II REVIEW OF LITERATURE
ons. A product concept test, among 386 bottled water consumers is used here to provide an evaluation of a proposed bottled water brand that would be pGọi ngay
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