Determinants on customer satisfaction of domestic transfer services a case study of shinhan bank vietnam binh duong branch
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Determinants on customer satisfaction of domestic transfer services a case study of shinhan bank vietnam binh duong branch
Determinants on customer satisfaction of domestic transfer services a case study of shinhan bank vietnam binh duong branch
TRƯỜNG ĐẠI HỌC MỞ TP. HCM UNIVERSITEỬ LIBRE DE BRUXELLES 110 CHI MINH CITY OPEN UNIVERSITY SOLVAY BRUSSELS SCHOOLMBAVB4NGUYEN THI THANH NHADETERMINANT Determinants on customer satisfaction of domestic transfer services a case study of shinhan bank vietnam binh duong branch TS ON CUSTOMER SATISFACTION OF DOMESTIC TRANSFER SERVICES: A CASE STUDY OF SHINHAN BANK VIETNAM - BINH DUONG BRANCHTHƯ VIỆNMASTER PROJECT MASTER IN BUSINESS ADMINISTRATION (PART-TIME)Tutor’s Name: Dr. NGUYEN MINH KIEUHo Chi Minh City-2012ABSTRACTThe year 2012 is.an important year in the five-year pl Determinants on customer satisfaction of domestic transfer services a case study of shinhan bank vietnam binh duong branch an of Vietnamese banking industry development from 2011 to 2015 of Vietnamese Government. Major tasks arc bank restructuring, corporate governance enhDeterminants on customer satisfaction of domestic transfer services a case study of shinhan bank vietnam binh duong branch
ancement and service quality improvement. According to specialists, services are strategic development of global corporations and banks which are in tTRƯỜNG ĐẠI HỌC MỞ TP. HCM UNIVERSITEỬ LIBRE DE BRUXELLES 110 CHI MINH CITY OPEN UNIVERSITY SOLVAY BRUSSELS SCHOOLMBAVB4NGUYEN THI THANH NHADETERMINANT Determinants on customer satisfaction of domestic transfer services a case study of shinhan bank vietnam binh duong branch and market share. Conveniént and effective distribution systems and ưansaction processes, like clear-cut borrowing applications and quick processing, are a sign of good service, financial strength, broad networks and technological prowess. Besides, service quality also depends on the environment and Determinants on customer satisfaction of domestic transfer services a case study of shinhan bank vietnam binh duong branch the surroundings, like the design and layout of customer service desks.However, measuring the quality of a service can be a very' difficult exercise.Determinants on customer satisfaction of domestic transfer services a case study of shinhan bank vietnam binh duong branch
Unlike product where there are specific specifications such as length, depth, width, weight, color etc. a service can have numerous intangible or quaTRƯỜNG ĐẠI HỌC MỞ TP. HCM UNIVERSITEỬ LIBRE DE BRUXELLES 110 CHI MINH CITY OPEN UNIVERSITY SOLVAY BRUSSELS SCHOOLMBAVB4NGUYEN THI THANH NHADETERMINANT Determinants on customer satisfaction of domestic transfer services a case study of shinhan bank vietnam binh duong branch of factors such as prior experience, personal needs and what other people may have told them.The research is set to examine the applicability of alternative measures of service quality in the developing economy of Vietnam and assesses related issues in that context. Based on data gathered from cust Determinants on customer satisfaction of domestic transfer services a case study of shinhan bank vietnam binh duong branch omers at Shinhan Bank Vietnam, overall results support a multidimensional construct of service quality and suggest that the SERVQƯAL model cannot provDeterminants on customer satisfaction of domestic transfer services a case study of shinhan bank vietnam binh duong branch
ides greater diagnostic information than the SERVPERF scale. The five-factor conceptualization of SERVQƯAL does not seem to be totally applicable, andTRƯỜNG ĐẠI HỌC MỞ TP. HCM UNIVERSITEỬ LIBRE DE BRUXELLES 110 CHI MINH CITY OPEN UNIVERSITY SOLVAY BRUSSELS SCHOOLMBAVB4NGUYEN THI THANH NHADETERMINANT Determinants on customer satisfaction of domestic transfer services a case study of shinhan bank vietnam binh duong branch validity', SERVPERF appears to have higher discriminant validity than SERVQUAL.Keywords: Vietnam, domestic transfer services, customer satisfaction, determinants.ivTABLE OF CONTENTSCOMMITMENT.........................................................iACKNOWLEDGEMENT.................................... Determinants on customer satisfaction of domestic transfer services a case study of shinhan bank vietnam binh duong branch .................iiTUTOR’S COMMENT.....................................................iiiABSTRACT....................................................Determinants on customer satisfaction of domestic transfer services a case study of shinhan bank vietnam binh duong branch
........iv-TABLE OF CONTENTS..................................................VLIST OF TABLE...................................................viiiLISTRƯỜNG ĐẠI HỌC MỞ TP. HCM UNIVERSITEỬ LIBRE DE BRUXELLES 110 CHI MINH CITY OPEN UNIVERSITY SOLVAY BRUSSELS SCHOOLMBAVB4NGUYEN THI THANH NHADETERMINANT Determinants on customer satisfaction of domestic transfer services a case study of shinhan bank vietnam binh duong branch banking system in Vietnam.....................11.2.Shinhan Bank Vietnam introduction...........................21.3.Rationale of the research...................................31.4.Problem statement and justification.........................51.5.Research objectives and research questions........... Determinants on customer satisfaction of domestic transfer services a case study of shinhan bank vietnam binh duong branch .......61.5.1.Research objectives.....................................61.5.2.Research questions......................................61.6.Research metDeterminants on customer satisfaction of domestic transfer services a case study of shinhan bank vietnam binh duong branch
hodology........................................61.6.1.Type of the research....................................61.6.2.Scope of the research...........TRƯỜNG ĐẠI HỌC MỞ TP. HCM UNIVERSITEỬ LIBRE DE BRUXELLES 110 CHI MINH CITY OPEN UNIVERSITY SOLVAY BRUSSELS SCHOOLMBAVB4NGUYEN THI THANH NHADETERMINANTTRƯỜNG ĐẠI HỌC MỞ TP. HCM UNIVERSITEỬ LIBRE DE BRUXELLES 110 CHI MINH CITY OPEN UNIVERSITY SOLVAY BRUSSELS SCHOOLMBAVB4NGUYEN THI THANH NHADETERMINANTGọi ngay
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