Enhancing customer relationship management at cadivi corporation

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Nội dung chi tiết: Enhancing customer relationship management at cadivi corporation

Enhancing customer relationship management at cadivi corporation

TRƯỜNG ĐẠI HỌC MỜ TP.HCM ƯNIVERSITÉ LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITY SOLVAY BRUSSELS SCHOOLMBAVB2NGO KIM DUNGENHANCING CUSTOMER RELA

Enhancing customer relationship management at cadivi corporation ATIONSHIP MANAGEMENTAT CADIVI CORPORATIONMASTER PROJECTMASTER IN BUSINESS ADMINISTRATION(PART-TIME)Tutor’s name: Dr. NGUYEN THI MAI TRANGHo Chi Minh C

ity-2009ACKNOWLEDGMENTI would like to give thanks to the following people for the help and support in the completion of this study.First and foremost Enhancing customer relationship management at cadivi corporation

I would like to give great thanks the Board of Rector of Vietnam and Belgium Joint-Venture Master Program, Solvay Brussels School and Hochiminh City O

Enhancing customer relationship management at cadivi corporation

pen University. Special appreciation to Dr. Tran Anh Tuan, Dr. Nguyen Minh Kieu, Professor Jean-Pierre Baeyens and Professor Daniel Van Houtte, who ha

TRƯỜNG ĐẠI HỌC MỜ TP.HCM ƯNIVERSITÉ LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITY SOLVAY BRUSSELS SCHOOLMBAVB2NGO KIM DUNGENHANCING CUSTOMER RELA

Enhancing customer relationship management at cadivi corporation r. Serge Bywalsky for every effort giving the most convenience to our class of MBAVB2.Special thanks to my tutor, Dr. Nguyen Thi Mai Trang, for her en

thusiastic, valuable comments and guidance throughout the writing of this project.High appreciation to Mr. Nguyen Loe, MBA - Deputy Director of Cadivi Enhancing customer relationship management at cadivi corporation

Corp., who has facilitated me accessing to the company’s data and conducting a comprehensive survey in order to achieve the accuracy as well as the v

Enhancing customer relationship management at cadivi corporation

aluation in this study.Gratitude to my beloved family, S-series group, and classmates for supporting me during the course and complete this project.TU

TRƯỜNG ĐẠI HỌC MỜ TP.HCM ƯNIVERSITÉ LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITY SOLVAY BRUSSELS SCHOOLMBAVB2NGO KIM DUNGENHANCING CUSTOMER RELA

Enhancing customer relationship management at cadivi corporation Ngo Kim Dung hits proven her mastery of doing a business project. She contacted me regularly to receive my comments on her project. I am quite satisfi

ed with her work. For that reason, I am writing to certify' that this project meets the requirement for a business project at the master’s level. It i Enhancing customer relationship management at cadivi corporation

s recommended that Ngo Kim Dung present her business project to the Committee.Hochiminh City, February' 25lh, 2010Tutor’s signatureDr. Nguyen Thi Mai

Enhancing customer relationship management at cadivi corporation

Trang[i]TABLE OF CONTENTSEXECUTIVE SUMMARY.........................................................1INTRODUCTION TO THE FINAL PROJECT.................

TRƯỜNG ĐẠI HỌC MỜ TP.HCM ƯNIVERSITÉ LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITY SOLVAY BRUSSELS SCHOOLMBAVB2NGO KIM DUNGENHANCING CUSTOMER RELA

Enhancing customer relationship management at cadivi corporation ........................3Study objectives..........................................................3Scope of the study................................

........................3Methodology...............................................................3Structure of the project.......................... Enhancing customer relationship management at cadivi corporation

........................4CHAPTER 1 - THEORETICAL FRAMEWORK.........................................5

TRƯỜNG ĐẠI HỌC MỜ TP.HCM ƯNIVERSITÉ LIBRE DE BRUXELLESHO CHI MINH CITY OPEN UNIVERSITY SOLVAY BRUSSELS SCHOOLMBAVB2NGO KIM DUNGENHANCING CUSTOMER RELA