Luận văn thạc sĩ antecedents of shopper loyalty in the vietnamese supermarkets
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Luận văn thạc sĩ antecedents of shopper loyalty in the vietnamese supermarkets
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessLam Hoang VuANTECEDENTS OF SHOPPER LOYALTY IN THE VIETNAMESE SUPERMARKETSMASTE Luận văn thạc sĩ antecedents of shopper loyalty in the vietnamese supermarkets ER OF BUSINESS (Honours)Ho Chi Minh City - Year 2012Running head: ANTECEDENTS OF SHOPPER LOYALTYANTECEDENTS OF SHOPPER LOYALTY IN THE VIETNAMESESUPERMARKETSLAM HOANG VƯUNIVERSITY OF ECONOMICS HO ( HI MINH CITYInternational School of BusinessANTECEDENTS OF SHOPPER LOYALTY11ACKNOWLEDGEMENTS1 would lik Luận văn thạc sĩ antecedents of shopper loyalty in the vietnamese supermarkets e to express my sincere thankfulness to my research advisor. Dr. Nguyen Illi Mai Trang. who made me believe ill 111)self and gave me (lie possibilityLuận văn thạc sĩ antecedents of shopper loyalty in the vietnamese supermarkets
to complete Illis thesis. Her guidance helped me ill all the time of research and writing this thesis. Ĩ am sure that this thesis would not have been UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessLam Hoang VuANTECEDENTS OF SHOPPER LOYALTY IN THE VIETNAMESE SUPERMARKETSMASTE Luận văn thạc sĩ antecedents of shopper loyalty in the vietnamese supermarkets htful comments, and encouragement extended to me.Ĩ would like to express my gratitude to all TSR staffs that supported necessary materials and helped summit my papers.Especially, Ĩ would like to give my special thanks my family for supporting me spiritually throughout my life.Lam Hoang VuHo Chi Minh Luận văn thạc sĩ antecedents of shopper loyalty in the vietnamese supermarkets city. December 29. 2012ANTECEDENTS OF SHOPPER LOYALTY'111ABSTRACTWith a population of 91 million consumers and economic growth rate averaged 6.37 perLuận văn thạc sĩ antecedents of shopper loyalty in the vietnamese supermarkets
cent from 2000 until 2012. Vietnam has been an attractive foreign investment destination. Moreover, consumer preference has been changing along with hUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessLam Hoang VuANTECEDENTS OF SHOPPER LOYALTY IN THE VIETNAMESE SUPERMARKETSMASTE Luận văn thạc sĩ antecedents of shopper loyalty in the vietnamese supermarkets "little has been paid to transitional markets like Vietnam, where supermarkets are still a new retailing system, appealing primarily to upper class consumers in urban areas of the country". Therefore, supermarket retailers have to take advantage of new innovations to create their competitive advant Luận văn thạc sĩ antecedents of shopper loyalty in the vietnamese supermarkets ages. When a customer goes shop at certain supermarket, what make him her keeping buying? And what are factors affecting his her loyalty? The retailerLuận văn thạc sĩ antecedents of shopper loyalty in the vietnamese supermarkets
s had to find out the answer to identify appropriate strategies for achieving their own goals. Based on that, the study was carried out to reveal the UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessLam Hoang VuANTECEDENTS OF SHOPPER LOYALTY IN THE VIETNAMESE SUPERMARKETSMASTE Luận văn thạc sĩ antecedents of shopper loyalty in the vietnamese supermarkets conducted by the Sliney questionnaire. A sample of 420 consumers are living and working in Ho Chi Minh City. The result revealed that service quality, product quality, perceived price fairness, and convenient location have positive relationships with shopper loyalty.ANTECEDENTS OF SHOPPER LOY ALIA' Luận văn thạc sĩ antecedents of shopper loyalty in the vietnamese supermarkets IVTABLE OF CONTENTSACKNOWLEDGEMENTS........................................IIABSTRACT...............................................IllCH.APTER I: INTLuận văn thạc sĩ antecedents of shopper loyalty in the vietnamese supermarkets
RODUCTION.................................11.1. BACKGROUND........................................11.2RESEARCH PROBLEMS...............................UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessLam Hoang VuANTECEDENTS OF SHOPPER LOYALTY IN THE VIETNAMESE SUPERMARKETSMASTE Luận văn thạc sĩ antecedents of shopper loyalty in the vietnamese supermarkets ..................3CH.APTER 2: LITERATURE REVIEW............................4UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessLam Hoang VuANTECEDENTS OF SHOPPER LOYALTY IN THE VIETNAMESE SUPERMARKETSMASTEGọi ngay
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