Luận văn thạc sĩ brand positioning in lc vina cosmetics ltd

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Nội dung chi tiết: Luận văn thạc sĩ brand positioning in lc vina cosmetics ltd

Luận văn thạc sĩ brand positioning in lc vina cosmetics ltd

UNIVERSITY OF ECONOMICS HO ( HI MINH CITYInternational School of Business.......-oOo-........MASTER OF BUSINESS ADMINISTRATIONBRAND POSITIONING IN LG

Luận văn thạc sĩ brand positioning in lc vina cosmetics ltd VINA COSMETICS LTDNGUYEN THI THANH TRUCHo Chi Minh City-2016CONTENTSABSTRACT.......................................................................1C

HAPTER 1 PROBLEM IDENTIFICATION...............................................21.1Company background.................................................. Luận văn thạc sĩ brand positioning in lc vina cosmetics ltd

.....21.2Problem Symptoms.........................................................31.3The definition & importance of the problem......................

Luận văn thạc sĩ brand positioning in lc vina cosmetics ltd

.........81.4Justify the existence of the problem.....................................91.5Potential causes of the problem and the justification.......

UNIVERSITY OF ECONOMICS HO ( HI MINH CITYInternational School of Business.......-oOo-........MASTER OF BUSINESS ADMINISTRATIONBRAND POSITIONING IN LG

Luận văn thạc sĩ brand positioning in lc vina cosmetics ltd ..............19Lack of qualified brand in charge person..................................21Wide target image.........................................

................22Conclusion chapter 1..........................................................23Cause and Effect Map................................ Luận văn thạc sĩ brand positioning in lc vina cosmetics ltd

..........................19CHAPTER 2 ALTERNATIVE SOLUTIONS...............................................202.1Alternative solutions..................

Luận văn thạc sĩ brand positioning in lc vina cosmetics ltd

.................................20Re-defme the target image of Essance and measure the effectiveness of MKT activities.... 20Hiring new Brand Manager

UNIVERSITY OF ECONOMICS HO ( HI MINH CITYInternational School of Business.......-oOo-........MASTER OF BUSINESS ADMINISTRATIONBRAND POSITIONING IN LG

Luận văn thạc sĩ brand positioning in lc vina cosmetics ltd ........................................................29CHAPTER 3 ACTION PLAN.........................................................29Conclusion c

hapter 3..........................................................30APPENDIX A....................................................................31AP Luận văn thạc sĩ brand positioning in lc vina cosmetics ltd

PENDIX B....................................................................35REFERENCES..............................................................

Luận văn thạc sĩ brand positioning in lc vina cosmetics ltd

......42LIST OF IMAGESlinage 1.1: Essance turnover over 2013-2015..........................................4linage 1.2: Number of buyers Essance compa

UNIVERSITY OF ECONOMICS HO ( HI MINH CITYInternational School of Business.......-oOo-........MASTER OF BUSINESS ADMINISTRATIONBRAND POSITIONING IN LG