Luận văn thạc sĩ factors affecting customer trust in e commerce in vietnam
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Luận văn thạc sĩ factors affecting customer trust in e commerce in vietnam
Luận văn thạc sĩ factors affecting customer trust in e commerce in vietnam
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Huy Anh DueFACTORS AFFECTING CUSTOMER’S TRUST IN E-COMMERCE IN VIETNAMMAS Luận văn thạc sĩ factors affecting customer trust in e commerce in vietnam STER OF BUSINESS (Honours)Ho Chi Minh City - Year 2012ABSTRACTNo one can deny that internet and websites are the most important tools of electronic commerce (e-commerce), to help e-commerce develop effectively. The internet has been widely used horn 1994 and e-commerce had been contributing to the g Luận văn thạc sĩ factors affecting customer trust in e commerce in vietnam rowth in many countries. Although there are opportunities for e- commerce growth. it did not achieve its hill potential. What did reasons prevent theLuận văn thạc sĩ factors affecting customer trust in e commerce in vietnam
development of electronic commerce? Having many reason, but an important reason is customer's trust. The necessary to do is that identify what factorsUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Huy Anh DueFACTORS AFFECTING CUSTOMER’S TRUST IN E-COMMERCE IN VIETNAMMAS Luận văn thạc sĩ factors affecting customer trust in e commerce in vietnam he research model of two studies to form the research model. The main survey was launched on October 2012. For main survey was collected in a month. 272 responses were received in both methods, email and hard copies, in which 32 were rejected because of incomplete responses. After all. 240 samples w Luận văn thạc sĩ factors affecting customer trust in e commerce in vietnam ere usable. After pilot study, the research model had 4 factors affecting customer's trust, as: Affiliation, Existence, Policy, and Website Design, rhLuận văn thạc sĩ factors affecting customer trust in e commerce in vietnam
e results show support for Hypothesis 2, 3. and 4, mean that Affiliation of website. Policy of website, and Website design attitude of company, all emUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Huy Anh DueFACTORS AFFECTING CUSTOMER’S TRUST IN E-COMMERCE IN VIETNAMMAS Luận văn thạc sĩ factors affecting customer trust in e commerce in vietnam express my sincere gratitude to my supervisor Dr. Tran Ha Minh Quan for his support throughout the research process. He had devoted his valuable time and efforts in patiently guiding me to complete this study. I would like to convey my special thanks to him for his assistance and encouragement.I wo Luận văn thạc sĩ factors affecting customer trust in e commerce in vietnam uld like to thank the faculty of International School of Business (ISB) -University of Economic Ho Chi Minh City. And my special thanks to Professor NLuận văn thạc sĩ factors affecting customer trust in e commerce in vietnam
guyen Dinh Tho PhD . who has instructed me how to do a research clearly and simply.Besides. I would like to express my thanks to the ones who have helUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Huy Anh DueFACTORS AFFECTING CUSTOMER’S TRUST IN E-COMMERCE IN VIETNAMMAS Luận văn thạc sĩ factors affecting customer trust in e commerce in vietnam I thank my friends and colleagues who provided much needed inspiration and support during this time.Finally, no words of thanks are ever enough for the dedication of my parents and younger brother who pushed me through each step of my academic journey and wanted to see me get the Master's degree.Dec Luận văn thạc sĩ factors affecting customer trust in e commerce in vietnam ember 20. 2012Tran Huy Anh DueillTABLE OF CONTENTSABSTRACT...............................................iACKNOWLEDGMENTS.............................Luận văn thạc sĩ factors affecting customer trust in e commerce in vietnam
...........iiTABLE OF CONTENTS..................................II!LIS I OF TABLES......................................VĨ.ĨST OF FIGURES.............UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Huy Anh DueFACTORS AFFECTING CUSTOMER’S TRUST IN E-COMMERCE IN VIETNAMMAS Luận văn thạc sĩ factors affecting customer trust in e commerce in vietnam MS..............................21.3.RESEARCH OBJECTIVES............................31.4.RESEARCH SCOPE.................................41.5.OUTLINE OF STUDY...............................4CHAPTER II: LITERATURE REVIEW........................52.1.MODEL OF CƯIPING CHEN (2007)...................52.2.M Luận văn thạc sĩ factors affecting customer trust in e commerce in vietnam ODEL OF F MEZIANE (2008)......................62.3.BLTLDING THE RESEARCH MODF.1...................6UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Huy Anh DueFACTORS AFFECTING CUSTOMER’S TRUST IN E-COMMERCE IN VIETNAMMASUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Huy Anh DueFACTORS AFFECTING CUSTOMER’S TRUST IN E-COMMERCE IN VIETNAMMASGọi ngay
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