Luận văn thạc sĩ factors affecting customers choice of banks to deposit
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Luận văn thạc sĩ factors affecting customers choice of banks to deposit
Luận văn thạc sĩ factors affecting customers choice of banks to deposit
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessPHẠM THỊ MINH HẲNGFACTORS AFFECTING CUSTOMERS’ CHOICEOF BANKS TO DEPOSITID 221 Luận văn thạc sĩ factors affecting customers choice of banks to deposit 120010MASTER OF BUSINESS (Honours)SUPERVISOR: DINH THAI HOANG, Ph.D.Ho Chi Minh City - Year 20141ABSTRACTThe priority task of not only bankers but also the economists in Vietnam is to attract more surplus capital into the bank channel to provide for the whole economy. Accomplishing this task can hel Luận văn thạc sĩ factors affecting customers choice of banks to deposit p pushing enterprises into investing more, and expending business more, which attributes into boosting the whole national economy, especially in the cLuận văn thạc sĩ factors affecting customers choice of banks to deposit
ontext when interest rate of deposit is less attractive. Based on the literature reviewed in the bank selection criteria, this study empirically invesUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessPHẠM THỊ MINH HẲNGFACTORS AFFECTING CUSTOMERS’ CHOICEOF BANKS TO DEPOSITID 221 Luận văn thạc sĩ factors affecting customers choice of banks to deposit the view’s of approximately 250 customers w ho are having or used to have deposit in banks in Ho Chi Minh City regarding their decision whether to choose this bank to deposit or not. Logistic Regression analysis was used to test the proposed hypothese to investigate the relationship between custome Luận văn thạc sĩ factors affecting customers choice of banks to deposit r's choice and the influencing factors derived.According to the findings of this research. Comfortable and Financial benefits make a positive impact oLuận văn thạc sĩ factors affecting customers choice of banks to deposit
n Customers' choice of banks to deposit. The results of this research are important for bankers in managerial implications to enhance and improve theiUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessPHẠM THỊ MINH HẲNGFACTORS AFFECTING CUSTOMERS’ CHOICEOF BANKS TO DEPOSITID 221 Luận văn thạc sĩ factors affecting customers choice of banks to deposit apital to the Economy.Keywords: Deposit. Customers' choice. Bank selection criteria'I able of ContentCILVPTER 1. INTRODUCTION.................................................11.1Research Background................................................11.2.Research Problem andResearch objective............ Luận văn thạc sĩ factors affecting customers choice of banks to deposit ................21.2.1.Research problem..................................................21.2.2.Research objective....................................Luận văn thạc sĩ factors affecting customers choice of banks to deposit
............31.3.Scope of Research..................................................31.4.Significance of Research.....................................UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessPHẠM THỊ MINH HẲNGFACTORS AFFECTING CUSTOMERS’ CHOICEOF BANKS TO DEPOSITID 221 Luận văn thạc sĩ factors affecting customers choice of banks to deposit ..52.1.Review on Customer choice of banks.................................52.2Hypothesis development.............................................72.2.1.Security..........................................................72.2.2.Financial benefits................................................72.2.3.Se Luận văn thạc sĩ factors affecting customers choice of banks to deposit rvice quality...................................................82.2.4.Convenience.......................................................92.2.5.Bank iLuận văn thạc sĩ factors affecting customers choice of banks to deposit
mage.......................................................102.2.6.Demography.......................................................112.3.Research ModUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessPHẠM THỊ MINH HẲNGFACTORS AFFECTING CUSTOMERS’ CHOICEOF BANKS TO DEPOSITID 221 Luận văn thạc sĩ factors affecting customers choice of banks to deposit .................................................13UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessPHẠM THỊ MINH HẲNGFACTORS AFFECTING CUSTOMERS’ CHOICEOF BANKS TO DEPOSITID 221Gọi ngay
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