Luận văn thạc sĩ factors affecting customers intention to use sredit card
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Luận văn thạc sĩ factors affecting customers intention to use sredit card
Luận văn thạc sĩ factors affecting customers intention to use sredit card
UNIVERSITY OF ECONOMICS - HO CHI MINH CITYInternational School of BusinessMai Viet DungFACTORS AFFECTING CUSTOMER’S INTENTIONTO USE CREDIT ( ARI)Evide Luận văn thạc sĩ factors affecting customers intention to use sredit card ence from VietnamMASTER OF BUSINESS (Honours)Ho Chi Minh City - Year 2014DEDICATIONTo my loving family and friends who support me a lot in my life, study, and workACKNOWLEDGEMENTSComposing Illis master thesis is a long journey with many unexpected ups and downs; thanks lo my great family, good frien Luận văn thạc sĩ factors affecting customers intention to use sredit card ds. colleagues, and resourceful supervisor. 1 have accomplished this goal. 1 am blessed beyond all measures, and 1 just want to say thank you.T wish tLuận văn thạc sĩ factors affecting customers intention to use sredit card
o extend special thanks to my supervisor, Dr. Tran Phuong Thao, tor all your lime, advice, comments, and encouragement. 1 could not have even imaginedUNIVERSITY OF ECONOMICS - HO CHI MINH CITYInternational School of BusinessMai Viet DungFACTORS AFFECTING CUSTOMER’S INTENTIONTO USE CREDIT ( ARI)Evide Luận văn thạc sĩ factors affecting customers intention to use sredit card Thai Hoang, who all provide me initial foundation of research design as well as data analysis. To the 1813 resear ch committee. I am thankful for your time, comments, and kind words that helped me through this process.To my friends at Master of Business program - International School of Business, th Luận văn thạc sĩ factors affecting customers intention to use sredit card ank you for your friendship, your laughter, and all the time we have together. It made the life of a business post graduate a pleasure.Finally, to myLuận văn thạc sĩ factors affecting customers intention to use sredit card
parents and sister, thank you foi teaching me the importance and value of education You are the most supportive force of all; I am grateful to you forUNIVERSITY OF ECONOMICS - HO CHI MINH CITYInternational School of BusinessMai Viet DungFACTORS AFFECTING CUSTOMER’S INTENTIONTO USE CREDIT ( ARI)Evide Luận văn thạc sĩ factors affecting customers intention to use sredit card growing markets 111 emerging world: however, there IS a paucity of studies about behavioral intention in the context of credit card and especially in Vietnam The Theory of Reasoned Action (TRA) was used as the foundational model 111 order to develop a modified model reflecting intention to use credi Luận văn thạc sĩ factors affecting customers intention to use sredit card t card in the thesis. Specifically, the relationships among SIX factors -attitude towards using credit card, perceived financial cost, social influencLuận văn thạc sĩ factors affecting customers intention to use sredit card
e, perceived credibility, information about credit card, and materialism - and customer's intention to use credit card were examined Results suggest tUNIVERSITY OF ECONOMICS - HO CHI MINH CITYInternational School of BusinessMai Viet DungFACTORS AFFECTING CUSTOMER’S INTENTIONTO USE CREDIT ( ARI)Evide Luận văn thạc sĩ factors affecting customers intention to use sredit card omer's intention to use credit card.Key words: credit card, intention to use. TRA. Vietnam.TABLE OF CONTENTACKNOWLEDGEMENTSABSTRACTLIST OF FIGI RESLIST OF TABLESABBREVIATIONSCHAPTER 1 - INTRODUCTION11.1.Background of study11.2.Research problem31.3.Research objective and research questions51.4.Scope Luận văn thạc sĩ factors affecting customers intention to use sredit card of research51.5.Research significance61.6.Structure of the tliesis6CHAPTER 2 - LITERATURE REVIEW, HYPOTHESESAND CONCEPTUAL MODEL82.1.Foundational theoLuận văn thạc sĩ factors affecting customers intention to use sredit card
ries8UNIVERSITY OF ECONOMICS - HO CHI MINH CITYInternational School of BusinessMai Viet DungFACTORS AFFECTING CUSTOMER’S INTENTIONTO USE CREDIT ( ARI)EvideUNIVERSITY OF ECONOMICS - HO CHI MINH CITYInternational School of BusinessMai Viet DungFACTORS AFFECTING CUSTOMER’S INTENTIONTO USE CREDIT ( ARI)EvideGọi ngay
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