Luận văn thạc sĩ factors influencing purchasing behavior of counterfeit products
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Luận văn thạc sĩ factors influencing purchasing behavior of counterfeit products
Luận văn thạc sĩ factors influencing purchasing behavior of counterfeit products
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessĐINH VĂN KHOAFACTORS INFLUENCING PURCHASING BEHAVIOR OF COUNTERFEIT PRODUCTS.M Luận văn thạc sĩ factors influencing purchasing behavior of counterfeit products MASTER OF BUSINESSHo Chi Minh Citv - Year 2012https://khothuvien.cori!ACKNOWLEDGMENTSI would like to express my sincere thankfulness to my research advisor. Dr. Dinh Thai Hoang, for his clear and caretill direction, guidance and correction to my thesisI also thank Prof. Nguyen Dinh Tho. who exerts e Luận văn thạc sĩ factors influencing purchasing behavior of counterfeit products very effort in guiding me as well as ISB students to implement research.I would like to thank my dear colleagues, friend and classmates for their invaLuận văn thạc sĩ factors influencing purchasing behavior of counterfeit products
luable advice, help, encouragement and support during the time 1 was doing this thesis.Especially. I would like to give my special thanks my family foUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessĐINH VĂN KHOAFACTORS INFLUENCING PURCHASING BEHAVIOR OF COUNTERFEIT PRODUCTS.M Luận văn thạc sĩ factors influencing purchasing behavior of counterfeit products .....I1.1Problem statement & Research rationale ..............................11.2Damage caused by counterfeit goods...................................31.3The light against counterfeiting m Viet Nam..........................31.4The cause of the existence of counterfeit goods......................41. Luận văn thạc sĩ factors influencing purchasing behavior of counterfeit products 1.1Objective reasons............................................... 11.4.2Subjective reasons...............................................51.5. ReseaLuận văn thạc sĩ factors influencing purchasing behavior of counterfeit products
rch objectives..................................................6CHAPTER 2. LITERATURE REVIEW................................................82.1IntroUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessĐINH VĂN KHOAFACTORS INFLUENCING PURCHASING BEHAVIOR OF COUNTERFEIT PRODUCTS.M Luận văn thạc sĩ factors influencing purchasing behavior of counterfeit products feit luxury goods.........................................92.2.2Attitude Function.............................................. 102.2.3Conformity......................................................112.2.4Purchase intention..............................................122.3RESEARCH HYPOTHESIS...... Luận văn thạc sĩ factors influencing purchasing behavior of counterfeit products ...........................................12C1EAP1ER 3. RESEARCH MET110DL0GY............................................M3.1Research process.........Luận văn thạc sĩ factors influencing purchasing behavior of counterfeit products
...........................................143.2Measurement scale...................................................153.2.1The attitude function......UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessĐINH VĂN KHOAFACTORS INFLUENCING PURCHASING BEHAVIOR OF COUNTERFEIT PRODUCTS.M Luận văn thạc sĩ factors influencing purchasing behavior of counterfeit products ................... 16UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessĐINH VĂN KHOAFACTORS INFLUENCING PURCHASING BEHAVIOR OF COUNTERFEIT PRODUCTS.MGọi ngay
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