Luận văn thạc sĩ factors influencing quality of life, a study of brand communities in viet nam

➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạm

Loại tài liệu: PDF

Số trang: 61 Trang

Tài liệu: ✅ ĐÃ ĐƯỢC PHÊ DUYỆT

TẢI VỀ

Nội dung chi tiết: Luận văn thạc sĩ factors influencing quality of life, a study of brand communities in viet nam

Luận văn thạc sĩ factors influencing quality of life, a study of brand communities in viet nam

UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessUEHUSBIntention*- Sihool ot »4SlneMLE THI MUIFACTORS INFLUENCING QUALITY OF L

Luận văn thạc sĩ factors influencing quality of life, a study of brand communities in viet nam LIFE: A STUDY OF BRAND COMMUNITIES IN VIET NAMMASTER OF BUSINESS (HONOURS)Ho Chi Minh City-2018LIST OF CONTENTSList of tables.........................

........................................2List of figures................................................................3Introduction................. Luận văn thạc sĩ factors influencing quality of life, a study of brand communities in viet nam

..................................................4Literature review..............................................................8Brand community....

Luận văn thạc sĩ factors influencing quality of life, a study of brand communities in viet nam

........................................................8Value co-creation practices and brand relationship quality.................8Brand relationshi

UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessUEHUSBIntention*- Sihool ot »4SlneMLE THI MUIFACTORS INFLUENCING QUALITY OF L

Luận văn thạc sĩ factors influencing quality of life, a study of brand communities in viet nam ...............................................................16Design and Sample.........................................................16Measureme

nt...............................................................18Data analysis and results.....................................................18Tes Luận văn thạc sĩ factors influencing quality of life, a study of brand communities in viet nam

ting the measurement model.............................................18Testing the hypothesis mode!..............................................24D

Luận văn thạc sĩ factors influencing quality of life, a study of brand communities in viet nam

iscuss and implications......................................................25Limitations and direction for future research..........................

UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessUEHUSBIntention*- Sihool ot »4SlneMLE THI MUIFACTORS INFLUENCING QUALITY OF L

Luận văn thạc sĩ factors influencing quality of life, a study of brand communities in viet nam .................31References....................................................................52List of tablesTable 1: The profile of respondents i

n the studyTable 2: Cronbaeh's Alpha for all constructsTable 3: Pattern Matrix in EFA analysisTable 4: Standardized CFA loadings of itemsTable 5: Corr Luận văn thạc sĩ factors influencing quality of life, a study of brand communities in viet nam

elations of itemsTable 6: Regression Weights in STM analysisTable 7: A again qualitative survey report

UNIVERSITY OF ECONOMICS HO CHI MINH CITY International School of BusinessUEHUSBIntention*- Sihool ot »4SlneMLE THI MUIFACTORS INFLUENCING QUALITY OF L