Luận văn thạc sĩ factors affecting intentions to use mobile content services in ho chi minh city

➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạm

Loại tài liệu: PDF

Số trang: 104 Trang

Tài liệu: ✅ ĐÃ ĐƯỢC PHÊ DUYỆT

TẢI VỀ

Nội dung chi tiết: Luận văn thạc sĩ factors affecting intentions to use mobile content services in ho chi minh city

Luận văn thạc sĩ factors affecting intentions to use mobile content services in ho chi minh city

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessHUYNH TRAC SIElFACTORS AFFECTING INTENTIONS TO USEMOBILE CONTENT SERVICESIN HO

Luận văn thạc sĩ factors affecting intentions to use mobile content services in ho chi minh city O CHI MINH CITYMASTER OF BUSINESS (Honours)Ho Chi Minh City - Year 201411ACKNOWLEDGEMENTFữst and foremost, I respectfully express my gratefulness to m

y research instructor. Dr. Đinh Còng Khái for his warmly supports, taking the time from the begriming of the research to shape my research design and Luận văn thạc sĩ factors affecting intentions to use mobile content services in ho chi minh city

during every step of the thesis process.To my ISB Research Committee (IRC). I would like to thank for your recommending and putting me back on track o

Luận văn thạc sĩ factors affecting intentions to use mobile content services in ho chi minh city

f research. Besides. I would be gratefill to Professor Nguyen Dinh Tho for his encouragement, insightful recommendations, and value requirements durin

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessHUYNH TRAC SIElFACTORS AFFECTING INTENTIONS TO USEMOBILE CONTENT SERVICESIN HO

Luận văn thạc sĩ factors affecting intentions to use mobile content services in ho chi minh city knowledge for me during my MBA course.I would also like to thank many different individuals who help me in my developing research, especially the pro

fessional mobile development department 111 UFS International Inc. Moreover. I owe thanks to my close friend - Hô Quang Chi Bào; your assistances and Luận văn thạc sĩ factors affecting intentions to use mobile content services in ho chi minh city

conti ibuted comments made my research measurement scales more accruate and fit.Furthermore, I would like to specially send my thanks to my classmates

Luận văn thạc sĩ factors affecting intentions to use mobile content services in ho chi minh city

, my friends who are working 111 banks, schools, industrial zones, software development companies, and mobile application development companies foi th

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessHUYNH TRAC SIElFACTORS AFFECTING INTENTIONS TO USEMOBILE CONTENT SERVICESIN HO

Luận văn thạc sĩ factors affecting intentions to use mobile content services in ho chi minh city o the many sacrifices you made. I am proud to be your son.Finally, to my beloved wife. I deeply appreciate the patience and sacrifices, which you sent

to me. Without your hands to take care our small home. I could never have made my thesis so far.iiiABSTRACTThe main purpose of this study is to exami Luận văn thạc sĩ factors affecting intentions to use mobile content services in ho chi minh city

ne the factors that affect customers’ behavioral intention to use mobile content services, which enhance the understanding of Vietnamese mobile consum

Luận văn thạc sĩ factors affecting intentions to use mobile content services in ho chi minh city

ers as client of technology services. The proposed research model base on Technology Acceptance Model (TAM) and the consideration of Yang and Yoo (200

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessHUYNH TRAC SIElFACTORS AFFECTING INTENTIONS TO USEMOBILE CONTENT SERVICESIN HO

Luận văn thạc sĩ factors affecting intentions to use mobile content services in ho chi minh city ity are also introduced as external factors that reflect the behavioral intention to use mobile content services, in addition, the mediating role of a

ffective attitude between cognitive attinide and behavior intention IS investigated.Tile study analyzed a sample of 505 consumer responses in Ho Chi M Luận văn thạc sĩ factors affecting intentions to use mobile content services in ho chi minh city

inh City, the results showed that all the cognitive and affective attitudes, perceived mobility, perceived convenience, perceived usefulness and perce

Luận văn thạc sĩ factors affecting intentions to use mobile content services in ho chi minh city

ived ease of use • have impact on the behavioral to use mobile content services via direct-effect, indirect-effect 01 both.The finding of this researc

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessHUYNH TRAC SIElFACTORS AFFECTING INTENTIONS TO USEMOBILE CONTENT SERVICESIN HO

Luận văn thạc sĩ factors affecting intentions to use mobile content services in ho chi minh city mobile services.Keywords: Mobile content senices, behavioral intention, cognitive attitude, affective attitude, perceived mobility, perceived conveni

ence.ivTABLE OF CONTENTSACKNOWLEDGEMENT.............................................iiABSTRACT...................................................iiiLI Luận văn thạc sĩ factors affecting intentions to use mobile content services in ho chi minh city

ST OF FIGURES.............................................viLIST OF TABLES.............................................viiLIST OF ABBREVIATIONS.......

Luận văn thạc sĩ factors affecting intentions to use mobile content services in ho chi minh city

..............................viiiCHAPTER 1. INTRODUCTION......................................91.1Research Background................................

UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessHUYNH TRAC SIElFACTORS AFFECTING INTENTIONS TO USEMOBILE CONTENT SERVICESIN HO