Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (14)
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (14)
Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (14)
ACKNOWLEDGEMENTIn the history, there has never had any great person who can get sucess without the support from other people. We are not great people, Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (14) , but we are the same like them at a point that our certain degree of sucess as today is attribute to great contribution of many people.First of all, we would like to express our gratitude to all members of Global Advanced program. They are enrollment, training , teaching and study managing, class m Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (14) anaging departments and so on. Thanks to their support, we have finished our course in the most favourable conditions. We are greatful to them not onlLuận văn thạc sĩ quản trị kinh doanh quốc tế MBA (14)
y for their efforts in the jobs but also for their deep care about our spiritual life. Therefore, we always felt comfortable during the course.We woulACKNOWLEDGEMENTIn the history, there has never had any great person who can get sucess without the support from other people. We are not great people, Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (14) eby, we not only get much new knowledge but also know how to apply them into our jobs in the most efective ways.Last but not least, they are our families and relatives. We do not how what words can be used to express our love and heartfelt gratitude to them. Thanks to them, we are not alone in this Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (14) difficult way to conquer knowledge.Thank you very much.jvf noCONTENTLIST OF TABLES, DRAWINGS, AND GRAPHS........................................ivINTRLuận văn thạc sĩ quản trị kinh doanh quốc tế MBA (14)
ODUCTION...............................................................viiGENERAL INTRODUCTION.......................................................vACKNOWLEDGEMENTIn the history, there has never had any great person who can get sucess without the support from other people. We are not great people, Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (14) .......11.1.The necessity of marketing in business operation in general and foodstuffs inparticular..........................................................11.1.1.Some basic concepts of marketing:............................11.1.2.The role, position of marketing in business operation:.......61.1.3. Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (14) Content of marketing management:............................101.1.4.Factors affecting marketing activity of the enterprise:.....111.1.5.Making plan foLuận văn thạc sĩ quản trị kinh doanh quốc tế MBA (14)
r marketing activity in the enterprise:.......121.2.General concepts, matters and contents related to marketing strategy in the foodsector............ACKNOWLEDGEMENTIn the history, there has never had any great person who can get sucess without the support from other people. We are not great people, Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (14) ..............................................151.2.2.Contents related to marketing strategy inthe food sector:..191.3.Theoretical models and strategies of marketing managementin foodstuff industry.211.3.1.The 4P marketing model:.....................................231.3.2.The 4Ps combined model:... Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (14) ..................................251.3.3.The 4C marketing model:.....................................271.3.4.The 7P model:...........................Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (14)
....................301.4.Research methodology...............................................301.4.1.Primary data collection method:..................ACKNOWLEDGEMENTIn the history, there has never had any great person who can get sucess without the support from other people. We are not great people, Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (14) .4.4.Mixed method:...............................................321.4.5.Applying the data method of the student group:..............331.4.6.Reason for choosing the research method:....................34 Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (14) ACKNOWLEDGEMENTIn the history, there has never had any great person who can get sucess without the support from other people. We are not great people,Gọi ngay
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