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Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (15)

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Nội dung chi tiết: Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (15)

Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (15)

i .comProgramCOMMITMENTWe. the members of the Group 10 would like to commit that this Capstone Project has not submitted to any MBA program, also to a

Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (15) any degree training program.We also would like to commit that this Capstone Project is all ours group’s exertion. The analysis results and conclusions

in this project (excluding quoted sections) are own ours intelligence product, but not copied from any other available material.ACKNOWLEDGEMENTThis C Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (15)

apstone Project is the last and most important request of our MBA program in finance. This project focuses on the business strategy management which i

Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (15)

s integrated with others as marketing management, human resource management and corporation finance management. This project helped US having an occas

i .comProgramCOMMITMENTWe. the members of the Group 10 would like to commit that this Capstone Project has not submitted to any MBA program, also to a

Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (15) l fill this project, we would like to express our deep gratitude for the favor support of Griggs University, Center for Educational Technology and Car

eer Development (ETC) of Hanoi National University and especially to the lecturers who have enthusiastically taught, guided and provided US with the v Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (15)

aluable knowledge. We sincere thanks also to the support and assistance of the leaders and staffs Ha Phuong company limited. They have spent highly va

Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (15)

luable time on organizing surveys, providing data and discussing with US about the relation between the project contents and practical situations at t

i .comProgramCOMMITMENTWe. the members of the Group 10 would like to commit that this Capstone Project has not submitted to any MBA program, also to a

Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (15) roup 10 members, would like to receive the continual support of the lectures to help us completing the course with the highest results. Particularly,

the support of allGamba01.X0710 -Group NolOCapstone Project Report2Global Advanced Master of Business AdministrationProgramHa Phuong’s leaders and sta Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (15)

ffs will be an indispensable motivation for this project coming into the Company’s practice.INTRODUCTION1Necessary of projectIn the context of integra

Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (15)

tion, small and medium enterprises need to change to avoid lost market share and profit because of changing in technology, and human resource also. In

i .comProgramCOMMITMENTWe. the members of the Group 10 would like to commit that this Capstone Project has not submitted to any MBA program, also to a

Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (15) have new business strategy. Whether the enterprise wants to innovate in business, technology, products and services, production process or marketing

activities it need to have strategy and the guidance of strategy.It is not impossible for small enterprises to globalize their business, but the fact Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (15)

is that they need to have globalization strategy. Vietnam joined into WTO, it means that companies face to a stronger competition. Importing products

Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (15)

have been entering to our market, domestic and international markets will be merged. In such that case the enterprise need to have new strategy to avo

i .comProgramCOMMITMENTWe. the members of the Group 10 would like to commit that this Capstone Project has not submitted to any MBA program, also to a

Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (15) nterprises spend about 40% of their time to study business strategies. Realizing the importance of strategy to enterprise there are many researches me

ntioned about this topic. In which we can points out 2 of below big topic:Topic: '‘Business strategy planning for Vietnamese small and medium enterpri Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (15)

ses", implemented by Vietnamese business Association in 2010. The project analyzed strengths, weaknesses of small and medium enterprises then showed o

Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (15)

ut actual business situation of these enterprises. The project also mentioned the importance of setting up business strategy for companies in the cont

i .comProgramCOMMITMENTWe. the members of the Group 10 would like to commit that this Capstone Project has not submitted to any MBA program, also to a

Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (15) enterprises with Marketing strategy”, implemented by Vietnam chamber of Industrial and Commercial in 2009. The topic focused on studying cun ent situa

tion of small and medium enterprises in the context of globalization (hen suggested necessary Marketing strategies for these enterprises.These below t Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (15)

opics showed out new situation for SMEs in new business environment. However, if we want Io set up the business strategy for a specific enterprise wit

Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (15)

h a specific business field, we need to study more clearly its internal, external business environment. So the project "Building business sưategy for

i .comProgramCOMMITMENTWe. the members of the Group 10 would like to commit that this Capstone Project has not submitted to any MBA program, also to a

Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (15) fic enterprise in the context of globalization and integration.2Purposes of projectIn the context of integration, building business strategy for SMEs

is very important. Business strategy helps to maintain the company to be stable in strict competitive environment and also helps them to reach new opp Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (15)

ortunities to expand its business to the world market. To Ha Phuong Co., Ltd, the topic aims at applying modern and classic strategic theories to anal

Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (15)

yze its actual business environment then give out business strategy for Ha Phuong to expand business activity, profit and train a experienced and loya

i .comProgramCOMMITMENTWe. the members of the Group 10 would like to commit that this Capstone Project has not submitted to any MBA program, also to a

Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (15) ity of Ha Phuong Co., Ltd in Vietnam mar ket. From this analysis the topic conclude some suggested strategics to expand its business and consolidate p

rofit ill both long and short-term.Data and information in the project were collected from actual business situation of Ha Phuong in recent five years Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (15)

. The topic also gives out some forecast about market trend for the company in the period of 2012 to 2016.4MethodologyCapstone Project ReportGambaOỈ.X

Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (15)

O7ỈO - Group NolO4

i .comProgramCOMMITMENTWe. the members of the Group 10 would like to commit that this Capstone Project has not submitted to any MBA program, also to a

i .comProgramCOMMITMENTWe. the members of the Group 10 would like to commit that this Capstone Project has not submitted to any MBA program, also to a

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