Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (210)
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (210)
Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (210)
Introduction:1.1.Reason for choosing topicMarket economy and trend of internationalization of most sectors offer opportunities and challenges for all Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (210) enterprises in the world. In order to take proper steps in the business, managers of each enterprise must have proper knowledge and skills of management and strategy planning. This issue is crucial for the success or failure of the enterprise when competition is becoming fierce and its scale has no Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (210) t been limited in each region.Like other enterprises, Vietnam Prosperity Bank (VPbank) have experienced and suffered effects of world recession. In orLuận văn thạc sĩ quản trị kinh doanh quốc tế MBA (210)
ser to take strong steps for bringing success, we chose the topic "Building up the business strategy in the period of 2011-2015 for Vietnam ProsperityIntroduction:1.1.Reason for choosing topicMarket economy and trend of internationalization of most sectors offer opportunities and challenges for all Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (210) search is business activities of the VPBank which is compared and collated with that of other competitors within activities of VPBank.1.3.Purpose of researchThe purpose of the research assignment is systematizing and generalizing theoretical issues of business strategy, analyzing business status and Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (210) current business strategy of the VPBank, then proposing solutions to complete the business strategy in the period of 2011-2015 in order to make VPBanLuận văn thạc sĩ quản trị kinh doanh quốc tế MBA (210)
k become one of the biggest retail banks in the banking system.1.4.Research Methodology+ Literature research from secondary sources such as books, newIntroduction:1.1.Reason for choosing topicMarket economy and trend of internationalization of most sectors offer opportunities and challenges for all Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (210) and the conclusion, our group's assignment includes three chapters:Chapter 1: The basic theories of strategic management applied in the banking sector.Chapter 2: Building up business strategy in the period of 2011-2015 forVietnam Prosperity Bank-VP BankChapter 3: Solutions to strategy implementation Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (210) in the period of 2011-2015 for Vietnam Prosperity Bank-VP Bank.CHAPTER I: THE BASIC THEORIES OF STRATEGIC MANAGEMENT APPLIED IN THE BANKING SECTOR1.1Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (210)
.The concept and process of strategic management:1.1.1.The concept of strategy:Johnson and Scholes: "Strategy is the long-term direction and scope of Introduction:1.1.Reason for choosing topicMarket economy and trend of internationalization of most sectors offer opportunities and challenges for all Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (210) atisfy the expectations of stakeholders".Business strategy is a general long-term plan or a general action plan for deploying resources to achieve the planned objectives of the business ensuring compliance with environmental change."Strategy of a bank is a comprehensive and long - term program of ac Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (210) tivities in order to create a certain development of that bank, is a pre-commitment to the basic and thorough goals that a bank should achieve and impLuận văn thạc sĩ quản trị kinh doanh quốc tế MBA (210)
ortant resources allocation to achieve those goals in the future operating environment ”( Banking Management and Business coursebook - Banking InstituIntroduction:1.1.Reason for choosing topicMarket economy and trend of internationalization of most sectors offer opportunities and challenges for all Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (210) achieve goals set by business.The tasks of strategic management: Consists of five tasks that are closely related to each other and are described as follows:Figure 1.1. The task of strategic management(Source: In according to "Five tasks of strategic management", Strategic Management coursebook - St Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (210) atistical Publishing House, 2009)1.1.3.Strategic management process:Strategic management process includes commitments, decisions and actions that compLuận văn thạc sĩ quản trị kinh doanh quốc tế MBA (210)
anies need have to achieve strategic competitive advantage, sustainable competitive advantage and above-average return.Strategic competitive advantageIntroduction:1.1.Reason for choosing topicMarket economy and trend of internationalization of most sectors offer opportunities and challenges for all Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (210) advantage a company gains when developing a strategy which its competitors can not have. Sustainable competitive advantage creates the advantages that the current competitors and even potential competitors could not gain.Above-average return is profit exceeding what investors expect to get from othe Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (210) r investments of similar risk.Figure 1.2. Strategic management process:Introduction:1.1.Reason for choosing topicMarket economy and trend of internationalization of most sectors offer opportunities and challenges for all Introduction:1.1.Reason for choosing topicMarket economy and trend of internationalization of most sectors offer opportunities and challenges for allGọi ngay
Chat zalo
Facebook