Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (40)
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Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (40)
https: //k hot h u vien .comGaMBA01.Ml009TABLE OF CONTENTS1.3.1.External (macro) environment analysis with PEST model...............................14 Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (40) 41.3.2.Analyzing sectorial environment with Five Forces Model of Porter.................193.2.1.SWOT Matrix of HAIHACOhttps: //k hot h u vien .comGaMBAOỉ.MlOOữLIST OF TABLES AND FIGURES1.3.1.External (macro) environment analysis with PEST model...............................141.3.2.Analyzing sectori Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (40) al environment with Five Forces Model of Porter.................193.2.1.SWOT Matrix of HAIHACO...64GriggsGaMBA01.M1009INTRODUCTION1The necessity and iLuận văn thạc sĩ quản trị kinh doanh quốc tế MBA (40)
mplication of formulating business strategy of HaiHa Confectioner}' Joint-Stock CompanyIn the current period of globalization, Vietnam’s economy is inhttps: //k hot h u vien .comGaMBA01.Ml009TABLE OF CONTENTS1.3.1.External (macro) environment analysis with PEST model...............................14 Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (40) compete in regional and global scale. The tougher and tougher competitive pressure poses great challenges to the existence and development of enterprises.Formulating strategy is one of the most important tasks of managers. Most failures in doing business may result from lacking a strategy, having a Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (40) wrong strategy, or lacking a sound method of deploying a strategy. Business strategies for enterprises in each period make significant and decisive cLuận văn thạc sĩ quản trị kinh doanh quốc tế MBA (40)
ontribution to their business and production performance.In recent years, Vietnam’s confectionery industry has made steady development steps. There arhttps: //k hot h u vien .comGaMBA01.Ml009TABLE OF CONTENTS1.3.1.External (macro) environment analysis with PEST model...............................14 Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (40) tioner}' producers in Vietnam and a direct competitor of some companies like Bibica, North Kinh Do with equivalent scale in terms of market share, production capacity and technological qualification.HAIHACO is a State-owned company with a long history' and owns one of the strongest brands in Vietnam Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (40) . Products of the Company are continuously elected as “Vietnam’s high-quality goods” for many years from 1996 to date. Most recently, HAIHACO is incluLuận văn thạc sĩ quản trị kinh doanh quốc tế MBA (40)
ded in the list of 100 strongest brands in Vietnam. The achievements of HAIHACO over the past years have affirmed that confectioner}' products of the https: //k hot h u vien .comGaMBA01.Ml009TABLE OF CONTENTS1.3.1.External (macro) environment analysis with PEST model...............................14 Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (40) rises in general and HaiHa Confectionery Joint-Stock Company in particular have to formulate specific business strategies for each period to cope with the changes of business environment and focus all resources to realize the set targets.3Global Advanced Master of Business Administrationhttps: //k h Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (40) ot h u vien .comGriggs)wwtMiTY^/GaMBA01.Ml009In response to the urgent needs of the Company and to make a small contribution to the formulation of suiLuận văn thạc sĩ quản trị kinh doanh quốc tế MBA (40)
table business strategy to the real situation of HaiHa Confectionery Joint-Stock Company in 2011 - 2015 period, our group has agreed on selecting the https: //k hot h u vien .comGaMBA01.Ml009TABLE OF CONTENTS1.3.1.External (macro) environment analysis with PEST model...............................14 Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (40) ories on business strategy to consider and evaluate external environment to determine opportunities, threats, strengths and weaknesses of the Company to make the most use of opportunities, minimize threats and suggest business strategy for HAIHACO in the coming time.2Objective of strategyStudying ba Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (40) ses to formulate strategies, process of formulating strategies and methods of analyzing and selecting optimal strategies to help enterprises select thLuận văn thạc sĩ quản trị kinh doanh quốc tế MBA (40)
e most appropriate business strategy;Clarifying and applying theory' on formulating business strategy into reality to formulate and select an optimal https: //k hot h u vien .comGaMBA01.Ml009TABLE OF CONTENTS1.3.1.External (macro) environment analysis with PEST model...............................14 Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (40) and scope of the study-Object of the study: production and trade of confectionery products of HaiHa Confectionery Joint-Stock Company.-Scope: Confectionary business and production industry nationwide.4Methodology of the studyWithin the time limitation to complete this capstone project report, our gr Luận văn thạc sĩ quản trị kinh doanh quốc tế MBA (40) oup has used some key researches:https: //k hot h u vien .comGaMBA01.Ml009TABLE OF CONTENTS1.3.1.External (macro) environment analysis with PEST model...............................14https: //k hot h u vien .comGaMBA01.Ml009TABLE OF CONTENTS1.3.1.External (macro) environment analysis with PEST model...............................14Gọi ngay
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