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Luận văn thạc sĩ service reliability the key to improve customer satisfaction at heat phat tien 5

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Nội dung chi tiết: Luận văn thạc sĩ service reliability the key to improve customer satisfaction at heat phat tien 5

Luận văn thạc sĩ service reliability the key to improve customer satisfaction at heat phat tien 5

UNIVERSITY OF ECONOMICS HO CIII MINH CITY International School of BusinessUEHinwrnstlons' ot Bui rcssNguyen Tri PhuSERVICE RELIABILITY- THE KEY TO IMP

Luận văn thạc sĩ service reliability the key to improve customer satisfaction at heat phat tien 5 PROVE CUSTOMER SATISFACTIONAT HEAD PHAT TIEN 5MASTER OF BUSINESS ADMINISTRATIONHo Chi Minh City-2020UNIVERSITY OF ECONOMICS HO CHI MINH CITY Internati

onal School of BusinessinurnMlon*! School ot tveraiiNguyen Tri PhuSERVICE RELIABILITY- THE KEY TO IMPROVE CUSTOMER SATISFACTIONAT HEAD PHAT TIEN 5MAST Luận văn thạc sĩ service reliability the key to improve customer satisfaction at heat phat tien 5

ER OF BUSINESS ADMINISTRATIONSUPERVISOR: DR. NGUYEN PHONG NGUYENHo Chi Minh City - 2020Sen ice Reliability - the Key to Improve Customer Satisfaction

Luận văn thạc sĩ service reliability the key to improve customer satisfaction at heat phat tien 5

at HEAD Phat Tien 51TABLE OF CONTENTSLIST OF FIGURES.................................................................3LIST OF TABLES..................

UNIVERSITY OF ECONOMICS HO CIII MINH CITY International School of BusinessUEHinwrnstlons' ot Bui rcssNguyen Tri PhuSERVICE RELIABILITY- THE KEY TO IMP

Luận văn thạc sĩ service reliability the key to improve customer satisfaction at heat phat tien 5 ............................................................4PART 1. PROBLEM IDENTIFICATION..................................................51.1.PROB

LEM CONTEXT............................................................51.1.1.Overview of the motorcycle market......................................5 Luận văn thạc sĩ service reliability the key to improve customer satisfaction at heat phat tien 5

1.1.2.Overview of Phat Tien Trading and Service Company Limited..............51.1.3.Overview of HEAD Phat Tien 5......................................

Luận văn thạc sĩ service reliability the key to improve customer satisfaction at heat phat tien 5

.....71.2.SYMPTOMS...................................................................81.3.POSSIBLE PROBLEMS...........................................

UNIVERSITY OF ECONOMICS HO CIII MINH CITY International School of BusinessUEHinwrnstlons' ot Bui rcssNguyen Tri PhuSERVICE RELIABILITY- THE KEY TO IMP

Luận văn thạc sĩ service reliability the key to improve customer satisfaction at heat phat tien 5 ....................121.3.3.Uncompetitive prices..................................................131.3.4.Insufficient support from employees.........

..........................131.4.MAIN PROBLEM VALIDATION...................................................14 Luận văn thạc sĩ service reliability the key to improve customer satisfaction at heat phat tien 5

UNIVERSITY OF ECONOMICS HO CIII MINH CITY International School of BusinessUEHinwrnstlons' ot Bui rcssNguyen Tri PhuSERVICE RELIABILITY- THE KEY TO IMP

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