Luận văn thạc sĩ UEH tourism destinations information seeking and dissemination behaviors on social networking sites
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Luận văn thạc sĩ UEH tourism destinations information seeking and dissemination behaviors on social networking sites
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Minh DangTOURISM DESTINATIONS INFORMATION SEEKING AND DISSEMINATION BEH Luận văn thạc sĩ UEH tourism destinations information seeking and dissemination behaviors on social networking sites HAVIORS ON SOCIAL NETWORKING SITESSTUDENT ID: 22120120SUPERVISOR: LUU TRONG TUAN, PH.DHo Chi Minh City - Year 2014•Acknowledgments♦Firstly, I would like to express my deepest appreciation to my supervisor Dr. Luu Trong Tuan for his professional guidance, valuable advice, continuous encouragement, an Luận văn thạc sĩ UEH tourism destinations information seeking and dissemination behaviors on social networking sites d motivated support that made this thesis possible.I would like to express my deep gratefulness to Professor Nguyen Dong Phong, Professor Nguyen DinhLuận văn thạc sĩ UEH tourism destinations information seeking and dissemination behaviors on social networking sites
Tho and Dr. Tran Ha Minh Quan for their precious time as the members of £ 1SB Research Committee, which gave me some useful comments and meaningful suUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Minh DangTOURISM DESTINATIONS INFORMATION SEEKING AND DISSEMINATION BEH Luận văn thạc sĩ UEH tourism destinations information seeking and dissemination behaviors on social networking sites anks to my friends who participated in filling the questionnaires and provided the valuable information for this study.I wish to express my deep gratitude to my family for their spiritual support and encouragement during the time of study.Ho Chi Minh City, Vietnam,TABLE OF CONTENTSINTRODUCTION...... Luận văn thạc sĩ UEH tourism destinations information seeking and dissemination behaviors on social networking sites ...........................................................11.1.Statement of the Problem..............................................11.2.ObjectivesLuận văn thạc sĩ UEH tourism destinations information seeking and dissemination behaviors on social networking sites
of the Study...............................................41.3.Scope of the Study....................................................4(1.4. Research UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Minh DangTOURISM DESTINATIONS INFORMATION SEEKING AND DISSEMINATION BEH Luận văn thạc sĩ UEH tourism destinations information seeking and dissemination behaviors on social networking sites EVIEW............................................................72.1.Web 2.0...............................................................72.2.Social Networking Sites (SNS).........................................82.3.Tourism Destination..................................................132.4.Consu Luận văn thạc sĩ UEH tourism destinations information seeking and dissemination behaviors on social networking sites mer Opinion Leadership (COL)....................................142.5.Consumer Susceptibility to Interpersonal Influence (CSĨĨ)............172.6.GendeLuận văn thạc sĩ UEH tourism destinations information seeking and dissemination behaviors on social networking sites
r Differences...................................................20RESEARCH METHODS............................................................233.1.ReUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Minh DangTOURISM DESTINATIONS INFORMATION SEEKING AND DISSEMINATION BEH Luận văn thạc sĩ UEH tourism destinations information seeking and dissemination behaviors on social networking sites Quantitative Research Design.........................................25DATA ANALYSIS...............................................................31i4.1.Descriptive Analysis.................................................31 Luận văn thạc sĩ UEH tourism destinations information seeking and dissemination behaviors on social networking sites UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessNguyen Minh DangTOURISM DESTINATIONS INFORMATION SEEKING AND DISSEMINATION BEHGọi ngay
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