Marketing plan for fashion products of bambo brand in ho chi minh city, vietnam

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Nội dung chi tiết: Marketing plan for fashion products of bambo brand in ho chi minh city, vietnam

Marketing plan for fashion products of bambo brand in ho chi minh city, vietnam

TRƯỜNG ĐẠI HỌC MỞ TP. HCM ƯNIVERSITÉ LIBRE DE BRUXELLES HO CHI MINH CITY OPEN UNIVERSITY SOLVAY BRUSSELS SCHOOLMBMM5TO NGOC NGOIMARKETING PLAN FOR FAS

Marketing plan for fashion products of bambo brand in ho chi minh city, vietnam SHION PRODUCTS OF BAMBOBRAND IN HO CHI MINH CITYMASTER PROJECTMASTER IN BUSINESS & MARKETING MANAGEMENTTutor’s Name: Dr. Nguyen Minh HaHo Chi Minh Cit

y-2013ivCONTENTDeclaration..............................................................iAcknowledgement.............................................. Marketing plan for fashion products of bambo brand in ho chi minh city, vietnam

...........iiTutor’s comments.......................................................iiiContent........................................................

Marketing plan for fashion products of bambo brand in ho chi minh city, vietnam

.........ivAppendixVIAbbreviations..........................................................viiList of figures................:.......................

TRƯỜNG ĐẠI HỌC MỞ TP. HCM ƯNIVERSITÉ LIBRE DE BRUXELLES HO CHI MINH CITY OPEN UNIVERSITY SOLVAY BRUSSELS SCHOOLMBMM5TO NGOC NGOIMARKETING PLAN FOR FAS

Marketing plan for fashion products of bambo brand in ho chi minh city, vietnam ................1Chapter 1. Introduction .................................................21.1Company Introduction....................................

.............21.2Problem statement.................................................. 31.3Project objectives.......................................... Marketing plan for fashion products of bambo brand in ho chi minh city, vietnam

.........41.4Scope and limitations..'.............................................41.5Research Method.................................................

Marketing plan for fashion products of bambo brand in ho chi minh city, vietnam

.....51.6Structure of the project.............................................6Chapter 2. Literature review ..........................................

TRƯỜNG ĐẠI HỌC MỞ TP. HCM ƯNIVERSITÉ LIBRE DE BRUXELLES HO CHI MINH CITY OPEN UNIVERSITY SOLVAY BRUSSELS SCHOOLMBMM5TO NGOC NGOIMARKETING PLAN FOR FAS

Marketing plan for fashion products of bambo brand in ho chi minh city, vietnam .1.2Situation analysis................................................112.1.3Marketing mix.....................................................142.2Ma

rketing objectives...............................................19Chapter 3. Situational analysis ........................................213.1.Exter Marketing plan for fashion products of bambo brand in ho chi minh city, vietnam

nal factor....................................................213.1.1.S.L.E.P.T environment........................................... 21

TRƯỜNG ĐẠI HỌC MỞ TP. HCM ƯNIVERSITÉ LIBRE DE BRUXELLES HO CHI MINH CITY OPEN UNIVERSITY SOLVAY BRUSSELS SCHOOLMBMM5TO NGOC NGOIMARKETING PLAN FOR FAS