Measuring financial and customer based perspectives brand equity for services empirical study on the lpg market in hcmc vietnam
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Measuring financial and customer based perspectives brand equity for services empirical study on the lpg market in hcmc vietnam
Measuring financial and customer based perspectives brand equity for services empirical study on the lpg market in hcmc vietnam
HCCỈIIMINB CI7T OPEN UNIVERSITYmEscTu EUROMED _MANAGEMENTProjectMeasuring Financial and Customer basedPerspectives Brand Equity for Services:Empirical Measuring financial and customer based perspectives brand equity for services empirical study on the lpg market in hcmc vietnam l study on the LPG Market in HCMC VietnamSubmitted in partial fulfilment of the requirement for the degree of master in industrial business managementIHUOXG BẬI HOC MÓ TP-HCMTHƯVIỆNPHAM TRƯNG TRƯC2011Master in Industrial Business Management 1Project Supervisor: Prof. Jacques Martin1 EURpMEp... w man Measuring financial and customer based perspectives brand equity for services empirical study on the lpg market in hcmc vietnam agementDissertation of Master of Industry Business Management Reported by Pham Trung TrueABSTRACTBrand equity is a concept born in 1980s. It has arousMeasuring financial and customer based perspectives brand equity for services empirical study on the lpg market in hcmc vietnam
ed intense interest among business strategists from a wide variety of industries. Besides, successful brands provide competitive advantages that are cHCCỈIIMINB CI7T OPEN UNIVERSITYmEscTu EUROMED _MANAGEMENTProjectMeasuring Financial and Customer basedPerspectives Brand Equity for Services:Empirical Measuring financial and customer based perspectives brand equity for services empirical study on the lpg market in hcmc vietnam ervices to support customer. This paper will study financial and customer-based perspectives of brand equity. The objectives of this study is measuring financial and customer- based perspectives of brand equity for services. And the hypotheses in study have posited to test by Statistic Package for S Measuring financial and customer based perspectives brand equity for services empirical study on the lpg market in hcmc vietnam ocial Science. The results indicate that is answer for a significant positive direct effect on brand equity for services.Keywords: Brand Equity.3EUROMMeasuring financial and customer based perspectives brand equity for services empirical study on the lpg market in hcmc vietnam
ED... y MANAGEMENTDissertation of Master of Industry Business ManagementReported by Pham Trung TrueTABLE OF CONTENTSChapter I: Introduction...........HCCỈIIMINB CI7T OPEN UNIVERSITYmEscTu EUROMED _MANAGEMENTProjectMeasuring Financial and Customer basedPerspectives Brand Equity for Services:Empirical Measuring financial and customer based perspectives brand equity for services empirical study on the lpg market in hcmc vietnam jectives........................................page 81.3Research question...................................................page 91.4Limit and Methodology...............................................page 91.5Implication study...................................................page 101.6Outline of Measuring financial and customer based perspectives brand equity for services empirical study on the lpg market in hcmc vietnam chapter..................................................page 11Chapter II: Literature review................................................page 122.Measuring financial and customer based perspectives brand equity for services empirical study on the lpg market in hcmc vietnam
1 Brand equity and measure criteria...................................page 122.2Brand equity research in services...................................pHCCỈIIMINB CI7T OPEN UNIVERSITYmEscTu EUROMED _MANAGEMENTProjectMeasuring Financial and Customer basedPerspectives Brand Equity for Services:EmpiricalHCCỈIIMINB CI7T OPEN UNIVERSITYmEscTu EUROMED _MANAGEMENTProjectMeasuring Financial and Customer basedPerspectives Brand Equity for Services:EmpiricalGọi ngay
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