Re positioning face power portfolio launching new powder with premium packaging superior product benefits

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Nội dung chi tiết: Re positioning face power portfolio launching new powder with premium packaging superior product benefits

Re positioning face power portfolio launching new powder with premium packaging superior product benefits

TRƯỜNG ĐẠI HỌC MỞ TP. HCM HO CHI MINH CITY OPEN UNVERSITYUNIVERSITẾ LIBRE DE BRUXELLES SOLVAY BRUSSELS SCHOOL ECONOMICS & MANAGEMENTSJ uMMA7Author: TR

Re positioning face power portfolio launching new powder with premium packaging superior product benefits RAN THI TO NUNGUYEN DUCHANHTHAORE-POSITONING FACE POWDER PORTFOLIO& LAUNCHING NEW POWDER WITH PREMIUM PACKAGING& SUPERIOR PRODUCT BENEFITSTEJgxG ĐẠI H

ỌC tỏ IP.HCMTHƯVIỆNMASTER PROJECTMASTER IN MARKETING & ADVERTISINGTutor's name: HO CONG HOAI PHUONGHo Chi Minh City nm 414TABLE OF CONTENTExecutive su Re positioning face power portfolio launching new powder with premium packaging superior product benefits

mmary ..........................................................5CHAPTER 1...................................................................61Introdu

Re positioning face power portfolio launching new powder with premium packaging superior product benefits

ction.............................................................71.1Overview about L’Orcal ............................................... 71.2Over

TRƯỜNG ĐẠI HỌC MỞ TP. HCM HO CHI MINH CITY OPEN UNVERSITYUNIVERSITẾ LIBRE DE BRUXELLES SOLVAY BRUSSELS SCHOOL ECONOMICS & MANAGEMENTSJ uMMA7Author: TR

Re positioning face power portfolio launching new powder with premium packaging superior product benefits oduct Portfolio of Maybeliine New York -Viet Nam....................81.4Overview about the Viet Nam Cosmetic Market............................111.4.1

Cosmeticsconsumption In Vietnam......................................121.4.2Color Cosmetic market................................................131.4 Re positioning face power portfolio launching new powder with premium packaging superior product benefits

.3Face Powder Sales Contribution.......................................15 *■1.4.4Main Competitor Of Maybclline in Powder Market Is - Essance..........

Re positioning face power portfolio launching new powder with premium packaging superior product benefits

161.5Maybellinc SWOT.......................................................201.6Consumer Insight Of Face Powder.......................................

TRƯỜNG ĐẠI HỌC MỞ TP. HCM HO CHI MINH CITY OPEN UNVERSITYUNIVERSITẾ LIBRE DE BRUXELLES SOLVAY BRUSSELS SCHOOL ECONOMICS & MANAGEMENTSJ uMMA7Author: TR

Re positioning face power portfolio launching new powder with premium packaging superior product benefits .231.7.2Price................................................................261.7.3Place.............................................................

...271.7.4Promotion............................................................28CHAPTER II........................................................... Re positioning face power portfolio launching new powder with premium packaging superior product benefits

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TRƯỜNG ĐẠI HỌC MỞ TP. HCM HO CHI MINH CITY OPEN UNVERSITYUNIVERSITẾ LIBRE DE BRUXELLES SOLVAY BRUSSELS SCHOOL ECONOMICS & MANAGEMENTSJ uMMA7Author: TR