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A case study of brand develop strategy for vida beer

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Nội dung chi tiết: A case study of brand develop strategy for vida beer

A case study of brand develop strategy for vida beer

A VIETNAM NATIONAL UNIVERSITY, HANOI SCHOOL OF BUSINESS2007* MASTER OF BUSINESS ADMINISTRATION THESIS * Dang An HaiDang An I laiA CASE STUDY OF BRAND

A case study of brand develop strategy for vida beer DEVELOP STRATEGY FOR VIDA BEERMASTER OF BUSINESS ADMINISTRATION THESISHanoi - 2007MBA ThesisVIETNAM NATIONAL UNIVERSITY, HANOI SCHOOL OE BUSINESS2007

* MASTER OF BlJSINESS ADMINISTRATION THESIS * Dang An HalDang An HaiA CASE STUDY OF BRAND DEVELOP STRATEGY FOR VIDA BEERMajor: Business Administration A case study of brand develop strategy for vida beer

Code: 60 34 05MASTER OF BUSINESS ADMINISTRATION THESISSUPERVISOR: DR.NGUYEN VIET AMIHanoi - 2007Pages 2/88MBA ThesisTABLES OF CONTENTSACKNOWLEDGEMENTS

A case study of brand develop strategy for vida beer

.................................................3ABSTRACT: A CASE STUDY BRAND BUILDING STRATEGY FOR VIDA...........4TÓM TAT: NGHIÊN cứu CHIÊN LI ợc P

A VIETNAM NATIONAL UNIVERSITY, HANOI SCHOOL OF BUSINESS2007* MASTER OF BUSINESS ADMINISTRATION THESIS * Dang An HaiDang An I laiA CASE STUDY OF BRAND

A case study of brand develop strategy for vida beer .........91Background or TIIL TOPIC...................................92Research Objective.........................................93RESEARCII METHOD.

.........................................104Significance OF I HE PROJECT..............................105SCOPE or THE STUDY........................... A case study of brand develop strategy for vida beer

.............10CHAPTER!........................................................11LITERATURE REVIEW...............................................111.0

A case study of brand develop strategy for vida beer

. BRAND......................................................111.1.1.Brand defines What IS BRAND?...........................111.1.2.COMPONENTS or A BR

A VIETNAM NATIONAL UNIVERSITY, HANOI SCHOOL OF BUSINESS2007* MASTER OF BUSINESS ADMINISTRATION THESIS * Dang An HaiDang An I laiA CASE STUDY OF BRAND

A case study of brand develop strategy for vida beer r............13

A VIETNAM NATIONAL UNIVERSITY, HANOI SCHOOL OF BUSINESS2007* MASTER OF BUSINESS ADMINISTRATION THESIS * Dang An HaiDang An I laiA CASE STUDY OF BRAND

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