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Assessment of customer satisfaction on services quality the case of joint stock commercial bank for foreign trade of viet nam

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Nội dung chi tiết: Assessment of customer satisfaction on services quality the case of joint stock commercial bank for foreign trade of viet nam

Assessment of customer satisfaction on services quality the case of joint stock commercial bank for foreign trade of viet nam

Lunghwa University of Science and Technology 4kBusiness Administration SchoolMaster’s ThesisASSESSMENT OF CUSTOMER SATISFACTION ON SERVICESQUALITY: TH

Assessment of customer satisfaction on services quality the case of joint stock commercial bank for foreign trade of viet nam HE CASE OF JOINT STOCK COMMERCIAL BANK FOR FOREIGN TRADE OF VIET NAMGraduate Student: Trinh Thi Nguyet Anh Supervisor:Accoc.Prof.Pham Thi LienProf.Jia

-Ching JuoMar, 2018Lunghwa University of Science and Technology Approval Certificate of Master’s Degree Examination BoardThis is to certify that the M Assessment of customer satisfaction on services quality the case of joint stock commercial bank for foreign trade of viet nam

aster's Degree Examinations Board has approved the thesis ’ Assessment of customer satisfaction on senices quality: The case of Joint Stock Commercial

Assessment of customer satisfaction on services quality the case of joint stock commercial bank for foreign trade of viet nam

Bank for Foreign Trade of Vietnam" published by Ms. Trilli) Thi Nguyet Anh in the Master Program of Department of Business AdministrationMaster’s Deg

Lunghwa University of Science and Technology 4kBusiness Administration SchoolMaster’s ThesisASSESSMENT OF CUSTOMER SATISFACTION ON SERVICESQUALITY: TH

Assessment of customer satisfaction on services quality the case of joint stock commercial bank for foreign trade of viet nam Giàng viên hướng đẫnAssoc.Pi-of.Pham Thi LienDate: 12/03/2018IABSTRACTThesis title: “Assessment of customer satisfaction on services quality:The case

of Joint Stock Commercial Bank for Foreign Trade of Vietnam'Tages Number: 46 University: Lunghwa University of Science and TechnologyGraduate School: Assessment of customer satisfaction on services quality the case of joint stock commercial bank for foreign trade of viet nam

Department of Business AdministrationDate: March. 2018Degree: MasterGraduate student: Trinh Thi Nguyet AnhAdvisor: Assoc.Prof. Pham Thi LienProf.Jia-C

Assessment of customer satisfaction on services quality the case of joint stock commercial bank for foreign trade of viet nam

hinh JuoKey words: Vietcombank, the measure system o f customer satisfaction by Net Promoter Score (NPS), customer satisfaction. BLAST model, “3 facto

Lunghwa University of Science and Technology 4kBusiness Administration SchoolMaster’s ThesisASSESSMENT OF CUSTOMER SATISFACTION ON SERVICESQUALITY: TH

Assessment of customer satisfaction on services quality the case of joint stock commercial bank for foreign trade of viet nam ve the customer services quality professionally day by day. Obviously, competitive advantages will belong to banks with the best customer services and

satisfy over the demands of customer gradually. Before applying officially on Vietcombank system. Net Promoter Score had been using at Operation Cent Assessment of customer satisfaction on services quality the case of joint stock commercial bank for foreign trade of viet nam

er and some Vietcombank’s big branches in Vietnam, which means the necessary of exact assessment system based on NPS. Therefore, examination customer

Assessment of customer satisfaction on services quality the case of joint stock commercial bank for foreign trade of viet nam

satisfaction about service quality by NPS is a necessary requừement to apply it on Vietcombank system in the next time. Basing on successful frames of

Lunghwa University of Science and Technology 4kBusiness Administration SchoolMaster’s ThesisASSESSMENT OF CUSTOMER SATISFACTION ON SERVICESQUALITY: TH

Assessment of customer satisfaction on services quality the case of joint stock commercial bank for foreign trade of viet nam ction by NPS, author does the research by NPS through tlưee factors: Promoters, Passives and Detractors, followed by factors analyses, formula NPS and

analyzing linear regression by SPSS 18 software to give useful information supporting decisions of Vietcombank executive board in enhancing customer Assessment of customer satisfaction on services quality the case of joint stock commercial bank for foreign trade of viet nam

services.iiACKNOWLEDGEMENTFirstly, I would like to express my sincere thanks to my supervisor... and ..., who support me to complete this dissertation

Assessment of customer satisfaction on services quality the case of joint stock commercial bank for foreign trade of viet nam

:“Assessment of customer satisfaction on services quality: The case of Joint Stock Commercial Bank for Foreign Trade of Vietnam”.Secondly. I would lik

Lunghwa University of Science and Technology 4kBusiness Administration SchoolMaster’s ThesisASSESSMENT OF CUSTOMER SATISFACTION ON SERVICESQUALITY: TH

Assessment of customer satisfaction on services quality the case of joint stock commercial bank for foreign trade of viet nam k. Moreover. I also appreciate the incentive of my staffs in vcc center, purchasing management department has been using NPS to help me complete resea

rch questions and achieve today's result.Finally. I want to express my profound appreciation to all the members of my family, who stay by my side, sup Assessment of customer satisfaction on services quality the case of joint stock commercial bank for foreign trade of viet nam

port me so I can do my best this dissertation.Thank you very much!

Lunghwa University of Science and Technology 4kBusiness Administration SchoolMaster’s ThesisASSESSMENT OF CUSTOMER SATISFACTION ON SERVICESQUALITY: TH

Lunghwa University of Science and Technology 4kBusiness Administration SchoolMaster’s ThesisASSESSMENT OF CUSTOMER SATISFACTION ON SERVICESQUALITY: TH

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