Corporate strategy and planning

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Corporate strategy and planning

Business Management Study Manualsbusiness growthAdvanced Diploma in Business ManagementCORPORATE STRATEGYAND PLANNINGThe Association of Business Execu

Corporate strategy and planning utives5th Floor, Cl Tower • st Georges Square • High Street • New MaldenSurrey KT3 4TE • United KingdomTel: + 44(0)20 8329 2930 • Fax: + 44(0)20 8329

2945E-mail: info@abeuk.com • www.abeuk.com© Copyright, 2008The Association of Business Executives (ABE) and RRC Business TrainingAll rights reservedNo Corporate strategy and planning

part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form, or by any means, electronic, electrostatic, mec

Corporate strategy and planning

hanical, photocopied or otherwise, without the express permission in writing from The Association of Business Executives.Advanced Diploma in Business

Business Management Study Manualsbusiness growthAdvanced Diploma in Business ManagementCORPORATE STRATEGYAND PLANNINGThe Association of Business Execu

Corporate strategy and planning ls of Strategy8Establishing Strategic Intent9The Strategic Management Process10Patterns of Strategic Development13Strategic Management and Business Pl

anning16Strategic Management in Different Contexts192Strategic Analysis 1: The External Environment23Introduction24Corporate Planning24Environmental A Corporate strategy and planning

nalysis25Competitor Environmental Analysis27Interpreting Environmental Analysis33Tools for Competitor and Market Analysis393Strategic Analysis 2: The

Corporate strategy and planning

Internal Environment49Introduction52

Business Management Study Manualsbusiness growthAdvanced Diploma in Business ManagementCORPORATE STRATEGYAND PLANNINGThe Association of Business Execu