Corporate strategy

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Corporate strategy

Advanced Diploma inBusiness AdministrationStudy ManualCORPORATE STRATEGYThe Association of Business ExecutivesWilliam House • 14 Worple Road • Wimbled

Corporate strategy don • London • SW19 4DD • United Kingdom Tel: + 44(0)20 8879 1973« Fax: +44(0)20 8946 7153E-mail: info@abeuk.com • www.abeuk.com© Copyright assigned t

o ABEAll rights reservedNo part of this publication may he reproduced, stored in a retrieval system, or transmitted in any form, or by any means, elec Corporate strategy

tronic, electrostatic, mechanical, photocopied or otherwise, without the express permission in writing from The Association of Business Executives.ABE

Corporate strategy

Advanced Diploma in Business AdministrationStudy ManualCORPORATE STRATEGYContentsStudy UnitTitlePageSyllabus11An Introduction to Corporate Strategy1W

Advanced Diploma inBusiness AdministrationStudy ManualCORPORATE STRATEGYThe Association of Business ExecutivesWilliam House • 14 Worple Road • Wimbled

Corporate strategy ategic Management in Different Contexts132Strategic Analysis 1: (The External Environment)17Corporate Planning18Environmental Analysis19Competitor Env

ironmental Analysis21Interpreting Environmental Analysis28Tools for Competitor and Market Analysis313Strategic Analysis 2: (The Internal Environment)3 Corporate strategy

9Resources. Comptetencies and Strategic Capability40The Process of Internal Appraisal41Techniques for Conducting an Internal Appraisal45Interpreting I

Corporate strategy

nternal Appraisal544Strategic Development and the Bases of Strategic Choice57Strategic Development Options58

Advanced Diploma inBusiness AdministrationStudy ManualCORPORATE STRATEGYThe Association of Business ExecutivesWilliam House • 14 Worple Road • Wimbled