Customer relationship management in bank the case of vietinbank ’s hanoi branch
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Customer relationship management in bank the case of vietinbank ’s hanoi branch
Customer relationship management in bank the case of vietinbank ’s hanoi branch
UNIVERSITY DE NANTESINTERNATIONAL SCHOOLCohort 2015-2017Master’s ThesisCustomer Relationship Management in Bank- The case of VIETINBANK 's Hanoi Branc Customer relationship management in bank the case of vietinbank ’s hanoi branch chAuthor: Dang Trung HieuSupervisor: Nguyen Phu HungHanoi. September 20171ABLE OF CON LENTSTABLE OF COM EM s...........................................................iLIST OF TABLES............................................................iiiLIST OF FIGI RES....................................... Customer relationship management in bank the case of vietinbank ’s hanoi branch ...................iiiFOREWORDS..................................................................ivCHAPTER 1 INTRODUCTION OF DISSERTATION.............Customer relationship management in bank the case of vietinbank ’s hanoi branch
.........................11.1The rationale of the thesis.........................................I1.2Objectives of study..............................UNIVERSITY DE NANTESINTERNATIONAL SCHOOLCohort 2015-2017Master’s ThesisCustomer Relationship Management in Bank- The case of VIETINBANK 's Hanoi Branc Customer relationship management in bank the case of vietinbank ’s hanoi branch .............21.5Methodology and Data................................................21.5.1Methodology of the research....................................21.5.2Description of Data. Population, and Sample....................31.5.3Tools of survey and analysis...................................31.6Conc Customer relationship management in bank the case of vietinbank ’s hanoi branch lusions and Roadmap of Dissertation.............................3CHAPTER 2 BACKGROUNDS OF VIETINBANK.........................................42.1IntroCustomer relationship management in bank the case of vietinbank ’s hanoi branch
duction of VIETINBANK..........................................42.1.1Listing........................................................52.1.2Structure...UNIVERSITY DE NANTESINTERNATIONAL SCHOOLCohort 2015-2017Master’s ThesisCustomer Relationship Management in Bank- The case of VIETINBANK 's Hanoi Branc Customer relationship management in bank the case of vietinbank ’s hanoi branch ......................................II2.1.5Market ranking................................................122.1.6Scope of business.............................................142.1.7Core values...................................................142.1.1Targets......................................... Customer relationship management in bank the case of vietinbank ’s hanoi branch ..............152.2VIF.TTN BANK’S Hanoi branch........................................162.3General challenges facing VIE TIN BANK in general, and HanoCustomer relationship management in bank the case of vietinbank ’s hanoi branch
i Branch in particular!?2.3.1Operation risks..............................................17UNIVERSITY DE NANTESINTERNATIONAL SCHOOLCohort 2015-2017Master’s ThesisCustomer Relationship Management in Bank- The case of VIETINBANK 's Hanoi BrancUNIVERSITY DE NANTESINTERNATIONAL SCHOOLCohort 2015-2017Master’s ThesisCustomer Relationship Management in Bank- The case of VIETINBANK 's Hanoi BrancGọi ngay
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