Juhee kang social media marketing in the hospitality industry
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Juhee kang social media marketing in the hospitality industry
Iowa State UniversityDigital Repository (a) Iowa State UniversityGraduate Theses and DissertationsGraduate College2011Social media marketing in the ho Juhee kang social media marketing in the hospitality industry ospitality industry: The role of benefits in increasing brand community participation and the impact of participation on consumer trust and commitment toward hotel and restaurant brandsJuhee Kang Itwrf Stirtc UniversityFollow this and additional works at: http://lib.dr.iastate.edu/etdPart of the Foo Juhee kang social media marketing in the hospitality industry d and Beverage Management Commons, and the Marketing CommonsRecommended CitationKangjuhee, 'Social media marketing in the hospitality industry: The roJuhee kang social media marketing in the hospitality industry
le of benefits in increasing bl and community participation and the impact of participation on consumer trust and commitment toward hotel and restauraIowa State UniversityDigital Repository (a) Iowa State UniversityGraduate Theses and DissertationsGraduate College2011Social media marketing in the ho Juhee kang social media marketing in the hospitality industry X Digital Repository ỹC Iowa State Unlvenaty. It lias been accepted lor mchisicn tn Graduate Theses and Dissertations by an authorrred administrator of Digital Repository ội> Iowa State University. For more infeemation, please contact hinefukuid’iastate edu.Social media marketing in the hospitality Juhee kang social media marketing in the hospitality industry industry: The role of benefits in increasing brand community participation and the impact of participation on consumer trust and commitment toward hotJuhee kang social media marketing in the hospitality industry
el and restaurant brands by Juhee KangA dissertation submitted to graduate faculty in partial fulfillment of the requirements for the degree of DOCTORIowa State UniversityDigital Repository (a) Iowa State UniversityGraduate Theses and DissertationsGraduate College2011Social media marketing in the ho Juhee kang social media marketing in the hospitality industry r Frederick Lorenz Russell LaczniakIowa State UniversityAmes. Iowa2011iiTabic of ContentsLIST O1 FIGURES.............................................................VLIST OF TABLES.............................................................viACKNOWLEDGEMENTS......................................... Juhee kang social media marketing in the hospitality industry .................viiABS TACT.................................................................viiiCHAPTER I. INTRODUCTION..............................Juhee kang social media marketing in the hospitality industry
.......................IBackground..............................................................1Problem Statement....................................Iowa State UniversityDigital Repository (a) Iowa State UniversityGraduate Theses and DissertationsGraduate College2011Social media marketing in the ho Juhee kang social media marketing in the hospitality industry ...............9CHAPTER 2. REVIEW OF LITERATURE............................................11Social Media and Online Community Marketing............................11Online Communities.....................................................13Definition of an online community............................ Juhee kang social media marketing in the hospitality industry ......13Characteristics of an online community.............................15Iowa State UniversityDigital Repository (a) Iowa State UniversityGraduate Theses and DissertationsGraduate College2011Social media marketing in the hoIowa State UniversityDigital Repository (a) Iowa State UniversityGraduate Theses and DissertationsGraduate College2011Social media marketing in the hoGọi ngay
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