Marketing mix at jsc trade and tourism au viet

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Marketing mix at jsc trade and tourism au viet

Lunghwa University of Scienceand Technology’Department of Business AdministrationThesis for a Master’s DegreeMarketing mix at JSC Trade andTourism Au

Marketing mix at jsc trade and tourism au viet VietResearcher: Nguyen Thi Minh ThuSupervisor: Assoc.Prof. PhD. Pham Thi LienDr.Wang, KennethNovember, 2018Lunghwa University of Science and Technolo

gyApproval Certificate of Master's Degree Examination BoardThis is to certify that the Master's Degree Examinations Board has approved the thesis Mark Marketing mix at jsc trade and tourism au viet

eting mix at JSC Trade and Tourism Au Vietpublished by Mr. I Ms. Nguyen Thi Minh Thu in the Master Program of Graduate School of Department of Busines

Marketing mix at jsc trade and tourism au viet

s AdministrationMaster's Degree Examination BoardBoard Members: Prof. PhD. Tsan EricDr Nguyen Phu I lungDr Nguyen Thi I long I lanhAdvisors : Assoc.Pr

Lunghwa University of Scienceand Technology’Department of Business AdministrationThesis for a Master’s DegreeMarketing mix at JSC Trade andTourism Au

Marketing mix at jsc trade and tourism au viet tUniversity: Lunghwa University of Science and TechnologyGraduate School: Department of Business AdministrationDate: November. 2018Degree: MasterResea

rcher: Nguyen Thi Minh ThuAdvisor: Pham Thi LienW ang. KennethKeywords: Marketing mix. JSC Trade and Tourism Au VietThe thesis systematizes the basic Marketing mix at jsc trade and tourism au viet

theoretical issues of marketing mix in tourism business, studies and evaluates the current situation of marketing activities at JSC Trade and Tourism

Marketing mix at jsc trade and tourism au viet

Au Viet in the 2015-2017 period of time.The thesis utilizes research methods such as questionnaire survey method, in-depth interview method to collect

Lunghwa University of Scienceand Technology’Department of Business AdministrationThesis for a Master’s DegreeMarketing mix at JSC Trade andTourism Au

Marketing mix at jsc trade and tourism au viet d provide accurate assessments of the research problemLastly, the thesis recommends several solutions for the company to improve the efficiency of mar

keting mix implementation in the upcoming years.ACKNOWLEDGEMENTI sincerely thank the teacher Prof. Pliam Thi Lien, and corporate officers of Marketing Marketing mix at jsc trade and tourism au viet

at JSC Trade and Tourism Au Viet devoted to guide and help me complete this thesis.Thank you!

Lunghwa University of Scienceand Technology’Department of Business AdministrationThesis for a Master’s DegreeMarketing mix at JSC Trade andTourism Au