Television audience measurement applying on advertising activity in vietnam
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Television audience measurement applying on advertising activity in vietnam
INTERNATIONALÌS SCHOOLVỵ/ VIETNAM HATXJNAL UHrVERSrrY. HANOIAE NANTESKOOMIf 4 MANAG(N(MTUNfVERSlTE DE NANTESCohort: 2016-2018TITLE: TELEVISION AUDIENC Television audience measurement applying on advertising activity in vietnam CE MEASUREMENT & APPLYING ON ADVERTISING ACTIVITY IN VIETNAMStudent’s name: Nguyen Van HungAdvisor's name: Nguyen Thi Hong Hỉinh. PH.DHanoi, May 20181Acknowledgements“It is not possible to prepare a project report without the assistance & encouragement of other people. This one is certainly no excep Television audience measurement applying on advertising activity in vietnam tion. "On (he very outset of this report. I would like to extend my sincere & heartfelt obligation towards all the personages who have helped me in thTelevision audience measurement applying on advertising activity in vietnam
is endeavor. Without their active guidance, help, cooperation & encouragement. I would not have made headway in the project.I am ineffably indebted toINTERNATIONALÌS SCHOOLVỵ/ VIETNAM HATXJNAL UHrVERSrrY. HANOIAE NANTESKOOMIf 4 MANAG(N(MTUNfVERSlTE DE NANTESCohort: 2016-2018TITLE: TELEVISION AUDIENC Television audience measurement applying on advertising activity in vietnam . Le Manli Tien - Client Services Manager for his support and guidance at The AMI co.. Ltd company.I also acknowledge with a deep sense of reverence, my gratitude towards my parents and member of my family, who has always supported me morally as well as economically. At last but not least gratitude Television audience measurement applying on advertising activity in vietnam goes to all of my friends who directly or indirectly helped me to complete this project report. Any omission in this brief acknowledgement does not meTelevision audience measurement applying on advertising activity in vietnam
an lack of gratitude.Thanking YouNguyen Van Hung2ContentsPART 1: BACKGROUND..................................................................1PART 2: INTERNATIONALÌS SCHOOLVỵ/ VIETNAM HATXJNAL UHrVERSrrY. HANOIAE NANTESKOOMIf 4 MANAG(N(MTUNfVERSlTE DE NANTESCohort: 2016-2018TITLE: TELEVISION AUDIENC Television audience measurement applying on advertising activity in vietnam .......32.2.The development of TV Rating measurement....................................52.3.TV Rilling and shareholders.................................................82.3.1. TV Rating and broadcasters...............................................82.3.2.I V Rating and producers................... Television audience measurement applying on advertising activity in vietnam ..............................92.3.3.TV Rating and media agencies.............................................92.3/1. TV Rating and Advertisers.......Television audience measurement applying on advertising activity in vietnam
........................................102.1.TV Rating measurement in Vietnam...........................................11PART 3: METHODOLOGY........INTERNATIONALÌS SCHOOLVỵ/ VIETNAM HATXJNAL UHrVERSrrY. HANOIAE NANTESKOOMIf 4 MANAG(N(MTUNfVERSlTE DE NANTESCohort: 2016-2018TITLE: TELEVISION AUDIENC Television audience measurement applying on advertising activity in vietnam ogy in TV Rating measurement........................................183.2.1.People-meter............................................................18INTERNATIONALÌS SCHOOLVỵ/ VIETNAM HATXJNAL UHrVERSrrY. HANOIAE NANTESKOOMIf 4 MANAG(N(MTUNfVERSlTE DE NANTESCohort: 2016-2018TITLE: TELEVISION AUDIENCGọi ngay
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