Business strategy for viet travel company HCMC from 2015 2020
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Business strategy for viet travel company HCMC from 2015 2020
Business strategy for Viet Travel Company, HCMC from 2015-2020Trinh M. Vuong Lincoln UniversityIn partial fulfillment of the requirements for BA399Adv Business strategy for viet travel company HCMC from 2015 2020 visor: Dr. Alexander Anokhin March, 2015: hutechTlibrary•;/1-34%TITLE APPROVAL PAGE FOR GRADUATE THESISSUBMITTED IN PARTIAL FULFILLMENT OF REQUIREMENT FOR DEGREE OF MASTER OF BUSINESS ADMINISTRATION AT LINCOLN UNIVERSITY, OAKLAND. CALIFORNIA.CANDIDATE: Trinh M. VuongFIELD OF CONCENTRATION: Business Business strategy for viet travel company HCMC from 2015 2020 plan Tourism1THESIS TITLE: Business strategy for Viet Travel company, HCMC from 2015 to 2020I have read and approved this thesis for presentation.APPRBusiness strategy for viet travel company HCMC from 2015 2020
OVED BY:DALE:2AbstractTourism becomes one of the industries that have the high speed of continuous development and good recovery from the global econoBusiness strategy for Viet Travel Company, HCMC from 2015-2020Trinh M. Vuong Lincoln UniversityIn partial fulfillment of the requirements for BA399Adv Business strategy for viet travel company HCMC from 2015 2020 is a need to develop as well as create a new face for travel industry in Vietnam within competition in this area. To have an objective evaluation of Vietnamese tourism, this project consulted the data that is reported by the Vietnam National Adminisữation of Tourism as well as some of academic repo Business strategy for viet travel company HCMC from 2015 2020 rt and general judgments during 2013 to 2014 to provide an overview that Vietnam is one of potential land for tourism development as well as dominantBusiness strategy for viet travel company HCMC from 2015 2020
travel service among area. Besides that, the author also personally points out some problems that has existed in Administration system for a long timeBusiness strategy for Viet Travel Company, HCMC from 2015-2020Trinh M. Vuong Lincoln UniversityIn partial fulfillment of the requirements for BA399Adv Business strategy for viet travel company HCMC from 2015 2020 ampaign of administrative system and low quality of service among suppliers in local. Therefore, the author will suggest some solutions objectively for not only solving but also improving based on those disadvantages and professional knowledge that has been gained during the course such as enhancing Business strategy for viet travel company HCMC from 2015 2020 service quality, pushing marketing and public relation up effectively and diversifying products and service to Vietnamese travel look dramatically.3SBusiness strategy for viet travel company HCMC from 2015 2020
ummaryThe study is set with the objective of preparing business plan to further expand the market share of Viet Travel Company in Ho Chi Minh City.ExtBusiness strategy for Viet Travel Company, HCMC from 2015-2020Trinh M. Vuong Lincoln UniversityIn partial fulfillment of the requirements for BA399Adv Business strategy for viet travel company HCMC from 2015 2020 Vietnam economy has been achieved many outstanding such as reaching trade agreements with other counfries in term of economic development. However, Vietnam economy is still facing several problems such as the domination of the Government thorough state-owned companies while the voice from private s Business strategy for viet travel company HCMC from 2015 2020 ector is still under expectations and Vietnam economy is still highly depended on external aids regarding to high technology products, showing throughBusiness strategy for viet travel company HCMC from 2015 2020
high imported volume.Vietnam also obtains both of achievements and challenges in the country’s technology development. The achievements of Vietnam arBusiness strategy for Viet Travel Company, HCMC from 2015-2020Trinh M. Vuong Lincoln UniversityIn partial fulfillment of the requirements for BA399Adv Business strategy for viet travel company HCMC from 2015 2020 index, and revealed comparative advantage.Vietnam travel and tourism industry shows that the buyers in Vietnam tourism industry are divided into two groups, namely international tourists and domestic tourists and they have high bargaining power of buyer. Moreover, the power of suppliers is showing t Business strategy for viet travel company HCMC from 2015 2020 hrough the regional distribution of tourism. ESRT (2014) shows that both of international and local tourists are favorite vising to three areas, namelBusiness strategy for viet travel company HCMC from 2015 2020
y Hanoi, Hue-Hoi An-Da Nang, and Ho Chi Minh. The characteristics of supplier in4Vietnam tourism industry are highly depended on the country’s geograpBusiness strategy for Viet Travel Company, HCMC from 2015-2020Trinh M. Vuong Lincoln UniversityIn partial fulfillment of the requirements for BA399Adv Business strategy for viet travel company HCMC from 2015 2020 counted to the foreign tourism companies as well as newly established local ones. While newly established local tourism companies are very small due to there are a lot of local companies, foreign tourism companies are considered as real threats. In addition, Vietnam tourism companies are now facing Business strategy for viet travel company HCMC from 2015 2020 with high competition from other companies come from Thailand, Cambodia, and Malaysia in term of the promotion in core tourism products.Based on theBusiness strategy for viet travel company HCMC from 2015 2020
market scanning, a proper business plan is provided accordingly. The HR budget shows that Viet Travel company needs to recruit 136 people in the next Business strategy for Viet Travel Company, HCMC from 2015-2020Trinh M. Vuong Lincoln UniversityIn partial fulfillment of the requirements for BA399Adv Business strategy for viet travel company HCMC from 2015 2020 gement, and 3 more managers. Total HR budget in 2019 is up to US$5.8 million. On the other hand, the sale tactics explore the requirement of taking more guests to the firm. Total number of guests of Viet Travel from 2015 to 2019 will be 312,793 in 2015, 371,768 in 2016, 440,768 in 2017, 523,223 in 2 Business strategy for viet travel company HCMC from 2015 2020 018, and 621,103 in 2019 people accordingly.Moreover, the sale tactics of Viet Travel Company also covers the target customer segmentation. As mentionBusiness strategy for viet travel company HCMC from 2015 2020
ed above, the target customers of Viet Travel Company in this business plan in based on geographical distribution. The company wants to get more domesBusiness strategy for Viet Travel Company, HCMC from 2015-2020Trinh M. Vuong Lincoln UniversityIn partial fulfillment of the requirements for BA399Adv Business strategy for viet travel company HCMC from 2015 2020 ount the customers in the North and the Middle of Vietnam. In this projection, Viet Travel Company will have domestic customers coming from three areas (the North, the Middle, and the South).In term of pricing option for this business plan, it is proposed that Viet Travel Company will have three opt Business strategy for viet travel company HCMC from 2015 2020 ions for its target customers, including entry level,5medium level, and premium level accordingly. The entry level allows the customers to book a tourBusiness strategy for viet travel company HCMC from 2015 2020
ism services from Viet Travel Company and the company will provide the tour guide services only .When the customers choose medium level, they do not hBusiness strategy for Viet Travel Company, HCMC from 2015-2020Trinh M. Vuong Lincoln UniversityIn partial fulfillment of the requirements for BA399Adv Business strategy for viet travel company HCMC from 2015 2020 level. This means that the company will take for its customers in all tourism aspects such as tour guide, travelling tickets, accommodation services, and other services (i.e. VISA for foreign tourists, travel pass, telecommunication services).In term of financial budget, the income projection in 20 Business strategy for viet travel company HCMC from 2015 2020 15, 2016, 2017, 2018, and 2019 will be (2,717,260), (1,747,150), (547,759), 973,201, and 2,957,559 us$ million. The cash flow projection in 2015, 2016Business strategy for viet travel company HCMC from 2015 2020
, 2017, 2018, and 2019 will be 3,622,779, 1,414,865, 237,512, 472,964, 2,371,317.6Business strategy for Viet Travel Company, HCMC from 2015-2020Trinh M. Vuong Lincoln UniversityIn partial fulfillment of the requirements for BA399AdvBusiness strategy for Viet Travel Company, HCMC from 2015-2020Trinh M. Vuong Lincoln UniversityIn partial fulfillment of the requirements for BA399AdvGọi ngay
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