Customer value in higher education social media marketing
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Customer value in higher education social media marketing
0OUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)Research ProposalCUSTOMER VALUE IN HIGHER EDUCATIONSOCIAL MEDIA MARKETINGTHE CASE OF FPT ACADEMY Customer value in higher education social media marketing Y INTERNATIONALAT FPT UNIVERSITYHUTECH LIBRARYSTUDENT’S FULL NAME:NGUYEN NHUT TANSTUDENT ID:2451974INTAKE:41153ADVISOR’S NAME AND TITLE :PHAN THI GIAC TAM, Ph.DNovember 20Ỉ3Advisor’s assessment........................................................................................................... Customer value in higher education social media marketing ....................1 Ave.. jftKltei. L. .4?.... /fcĩ .V..... A Vj ỷ ..fad*...kỵ». í........ÙỂ... íTMỈc... k?;.4fk.. X X .............................Customer value in higher education social media marketing
...............................Advisor’s signature:IAcknowledgementI greatly appreciate to my lecturer Ph.D. Tam Phan for her instruction and support 0OUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)Research ProposalCUSTOMER VALUE IN HIGHER EDUCATIONSOCIAL MEDIA MARKETINGTHE CASE OF FPT ACADEMY Customer value in higher education social media marketing ew, introduction, research statements, structure of a research proposal which are applied in the modem world. And I’ve learnt the way of research the articles and summarize them become my knowledge that really brought benefits to me when I take MBA program.My research proposal is about customer valu Customer value in higher education social media marketing e in higher education social media marketing to attract prospect customers. It’s really useful because I work in education industry and social media mCustomer value in higher education social media marketing
arketing is a modem media to do marketing in education to attract more students, increase customer value. Thanks to my lecturer support me receive mor0OUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)Research ProposalCUSTOMER VALUE IN HIGHER EDUCATIONSOCIAL MEDIA MARKETINGTHE CASE OF FPT ACADEMY Customer value in higher education social media marketing y, I think my assignment still has some bugs, and 1 am willing to receive feedback from you, Ph.D. Tam Phan!IIExecutive SummaryThis study has been carried out about FPT Academy International at FPT University. FPT Academy International is an educational service provider major in software engineering Customer value in higher education social media marketing , multimedia and networking which offers undergraduate education and training opportunities for working people.Hochiminh City is a big and dynamic citCustomer value in higher education social media marketing
y in Vietnam. There are many higher education institutions from public and private universities to international training centers or institutes which 0OUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)Research ProposalCUSTOMER VALUE IN HIGHER EDUCATIONSOCIAL MEDIA MARKETINGTHE CASE OF FPT ACADEMY Customer value in higher education social media marketing 7-35. In Vietnam, there are 31 million people using Internet, 73% users from age 17-35 and 19,6 million people join Facebook social network (source: Hochiminh city Computer Association, 8/2013).Social Media Marketing (SMM) refers to the use of one or more social media platforms, such as Facebook, Yo Customer value in higher education social media marketing utube, Twitter,..., to market or advertise a product or service to customers. Social Media Marketing is the process of gaining attention through theseCustomer value in higher education social media marketing
sites. SMM efforts focus on creating content that attracts customers and encourages them to share It with their social networks. This kind of activit0OUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)Research ProposalCUSTOMER VALUE IN HIGHER EDUCATIONSOCIAL MEDIA MARKETINGTHE CASE OF FPT ACADEMY Customer value in higher education social media marketing {Megan Mahaney, 2012).The objective of this study was to identify how social media marketing in higher education can be used to create and strengthen prospect customer value. For 1-PT Academy International in particular, the aim was to create additional value for its customers through social media m Customer value in higher education social media marketing arketing in order to attract prospect customers. The study will identify which particular qualities or factors create value for prospect customers andCustomer value in higher education social media marketing
which tactics can be used to realize these qualities. The literature review revealed that interaction (through co-creation and networking tactics),II0OUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)Research ProposalCUSTOMER VALUE IN HIGHER EDUCATIONSOCIAL MEDIA MARKETINGTHE CASE OF FPT ACADEMY0OUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)Research ProposalCUSTOMER VALUE IN HIGHER EDUCATIONSOCIAL MEDIA MARKETINGTHE CASE OF FPT ACADEMYGọi ngay
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