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Improving customer satisfaction of bank for investment and development of vietnam ho chi minh city branch

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Nội dung chi tiết: Improving customer satisfaction of bank for investment and development of vietnam ho chi minh city branch

Improving customer satisfaction of bank for investment and development of vietnam ho chi minh city branch

•OUMOPEN UNIVERSITY MALAYSIAW)RESEARCH PROJECT(BMBR5103)IMPROVING CUSTOMER SATISFACTIONOF BANK FOR INVESMENT AND DEVELOPMENTOF VIETNAM -HO CHI MINH CI

Improving customer satisfaction of bank for investment and development of vietnam ho chi minh city branch ITY BRANCHSTUDENT’S FULL NAME: TRAN DUC TIENSTUDENT IDINTAKE: 2449192: MAY 2012ADVISOR’S NAME & TITLE: PhD. NGUYEN PHAN41579HUTECH LIBRARY4-6^1Advisor

’s assessment?GS.Ĩ$. 'Aw JfyiytnAdvisor’s signatureCONTENTSACKNOWLEDGEMENT.......................................................8LIST OF ABBREVIATION Improving customer satisfaction of bank for investment and development of vietnam ho chi minh city branch

S.................................................9LIST OF FIGURE.......................................................10ABSTRACT....................

Improving customer satisfaction of bank for investment and development of vietnam ho chi minh city branch

.........................................11INTRODUCTION.........................................................12CHAPTER I; LITERATURE REVIEW........

•OUMOPEN UNIVERSITY MALAYSIAW)RESEARCH PROJECT(BMBR5103)IMPROVING CUSTOMER SATISFACTIONOF BANK FOR INVESMENT AND DEVELOPMENTOF VIETNAM -HO CHI MINH CI

Improving customer satisfaction of bank for investment and development of vietnam ho chi minh city branch .................151.1.2Bank’s service products...................................161.1.2.1The concept of banking service products...............161.1

.2.2Classification of banking service products............17 Improving customer satisfaction of bank for investment and development of vietnam ho chi minh city branch

•OUMOPEN UNIVERSITY MALAYSIAW)RESEARCH PROJECT(BMBR5103)IMPROVING CUSTOMER SATISFACTIONOF BANK FOR INVESMENT AND DEVELOPMENTOF VIETNAM -HO CHI MINH CI

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