Determinants of consumer satisfaction on service quality in private comercial banks in ho chi minh city

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Nội dung chi tiết: Determinants of consumer satisfaction on service quality in private comercial banks in ho chi minh city

Determinants of consumer satisfaction on service quality in private comercial banks in ho chi minh city

SOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)DETERMINANTS OF CUSTOMER SATISFACTION ON SERVICE QUALITY IN PRIVATE COMMERCIAL BANKS IN HO CHI M

Determinants of consumer satisfaction on service quality in private comercial banks in ho chi minh city MINH CITYSTI DENT’S FULL NAMESTI DENT IDINTAKEADVISOR’S NAME & TITLE: PHAM NGOC DUNG: CGSVN00014973: March, 2013: PHAN DINH NGUYENJune. 2014Page 1Advi

sor’s assessmentAdvisor’s signaturePage 2ACKNOWLEDGMENTSI would like to express my deeply sincere gratitude to my teacher. Dr. Phan Dinh Nguyen, for h Determinants of consumer satisfaction on service quality in private comercial banks in ho chi minh city

is valuable guidance and advice on effective method. His professional research understanding helps me and my friends recognize the research method tho

Determinants of consumer satisfaction on service quality in private comercial banks in ho chi minh city

roughly and we had experienced actual process. His comments and meaningful suggestions were contributed great help for my completion of this research.

SOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)DETERMINANTS OF CUSTOMER SATISFACTION ON SERVICE QUALITY IN PRIVATE COMMERCIAL BANKS IN HO CHI M

Determinants of consumer satisfaction on service quality in private comercial banks in ho chi minh city City: Ms Ngo Tran Doan Trinh (VietBank). Mr. Ky Minh Thien (Vietcombank), Mr Hoang Minh Hung (GPbank). Mrs Nguyen Thi Chau (Eximbank)....for their su

pport and encouragement during the time I was doing my research. And thank you to all customers who had spent precious time to answer the questionnair Determinants of consumer satisfaction on service quality in private comercial banks in ho chi minh city

e for my topic.Ho Chi Minh City, VietnamSeptember 6th 2014Pham Ngoc DungPage 3Table of ContentsAdvisor’s assessment2Acknowledgements3List of Tables an

Determinants of consumer satisfaction on service quality in private comercial banks in ho chi minh city

d figuresỐI .isl of Abbreviations6Abstract8CHAPTER 1: IM RODI CTION101.1Problem statement101.2Research Objectives111.3Research questions12

SOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)DETERMINANTS OF CUSTOMER SATISFACTION ON SERVICE QUALITY IN PRIVATE COMMERCIAL BANKS IN HO CHI M