Factors influencing on purchase decision of motorbike in HCMC
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Factors influencing on purchase decision of motorbike in HCMC
Factors influencing on purchase decision of motorbike in HCMC
©OUMOPEN UNIVERSITY MALAYS ARESEARCH PROJECT(BMBR5103)FACTORS INFLUENCING ON PURCHASE DECISION OF MOTORBIKE IN HCMCSTUDENT’S FULL NAME : NGUYEN PHI HU Factors influencing on purchase decision of motorbike in HCMC UNGSTUDENT ID:2441676intake:41579ADVISOR’S NAME & TITLE ; ASSC. PROF. DR. PHAN DINH NGUYENHUTECH LIBRARY42095Factors influencing on purchaseResearch project_______________________ decision of motorbike in HCMCTable of ContentsAbstract.................................................................. Factors influencing on purchase decision of motorbike in HCMC ...51Chapter 1: introduction..................................................61Problem Statement.....................................................Factors influencing on purchase decision of motorbike in HCMC
...62Research objectives and questions........................................63Scope and methodology of research.....................................©OUMOPEN UNIVERSITY MALAYS ARESEARCH PROJECT(BMBR5103)FACTORS INFLUENCING ON PURCHASE DECISION OF MOTORBIKE IN HCMCSTUDENT’S FULL NAME : NGUYEN PHI HU Factors influencing on purchase decision of motorbike in HCMC ......91Literature review........................................................91.1Consumer behavior........................................................91.2Purchase decision process..............................................142Research model.................................................. Factors influencing on purchase decision of motorbike in HCMC ........192.1Vietnam motorbike market in generally and IICMC in particular..........192.2Proposal research model......................................Factors influencing on purchase decision of motorbike in HCMC
..........19III.Chapter 3: Research methodology........................................221Data sources................................................©OUMOPEN UNIVERSITY MALAYS ARESEARCH PROJECT(BMBR5103)FACTORS INFLUENCING ON PURCHASE DECISION OF MOTORBIKE IN HCMCSTUDENT’S FULL NAME : NGUYEN PHI HU Factors influencing on purchase decision of motorbike in HCMC .............232.2Independent variables - X..............................................243Modeling specification..................................................254Methods of estimation...................................................264.1Cronbach’s Alpha........................................ Factors influencing on purchase decision of motorbike in HCMC ...............264.2Exploratory Factor Analysis (EFA)......................................264.3Correlation analysis..................................Factors influencing on purchase decision of motorbike in HCMC
.................27©OUMOPEN UNIVERSITY MALAYS ARESEARCH PROJECT(BMBR5103)FACTORS INFLUENCING ON PURCHASE DECISION OF MOTORBIKE IN HCMCSTUDENT’S FULL NAME : NGUYEN PHI HU©OUMOPEN UNIVERSITY MALAYS ARESEARCH PROJECT(BMBR5103)FACTORS INFLUENCING ON PURCHASE DECISION OF MOTORBIKE IN HCMCSTUDENT’S FULL NAME : NGUYEN PHI HUGọi ngay
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