Influencing factors on online shopping customers attitudes and purchase intentions in vietnam

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Influencing factors on online shopping customers attitudes and purchase intentions in vietnam

eOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)Research ProposalINFLUENCING FACTORS ON ONLINE SHOPPING CUSTOMERS’ ATTITUDES AND PURCHASE INTENT

Influencing factors on online shopping customers attitudes and purchase intentions in vietnam TIONS IN VIETNAMkI STUDENT’S FULL NAMESTUDENT IDINTAKE. ADVISOR’S NAME & TITLE: TRUONG NGOC DIEU H1EN : 2451955: SEPTEMBER 2012: PHAN THI GIAC TAM, Ph

.DHUTECH LIBRARYX- 6è 5-4XIị41609Advisor’s assessment..........................ÃVrríL... Ai*3ĩ... .6'(x Xartyva,.........................^.ý.V7 Influencing factors on online shopping customers attitudes and purchase intentions in vietnam

.U?5ị... .í. s..Ằí-MÌ............__________Ị ^/y' ^ỹw£.{, / ÁĨ>->Advisor’s^ signature 'AcknowledgementI take this opportunity to express my gratitude

Influencing factors on online shopping customers attitudes and purchase intentions in vietnam

to the people who have been instrumental in the successful completion of this research proposal. I would like to show my greatest appreciation to Dr.

eOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)Research ProposalINFLUENCING FACTORS ON ONLINE SHOPPING CUSTOMERS’ ATTITUDES AND PURCHASE INTENT

Influencing factors on online shopping customers attitudes and purchase intentions in vietnam ass. I also feel thankful and appreciate the knowledge that she gave to me during the course of Business Research. Without her encouragement and guida

nce this research proposal would not have accomplished.I would like to thank the Open University of Malaysia and HoChiMinh City University of Technolo Influencing factors on online shopping customers attitudes and purchase intentions in vietnam

gy for permission to participate in the Master of Business Administration program.Sincerely,Truong Ngoc Dieu Hien1Executive SummaryThe growing of use

Influencing factors on online shopping customers attitudes and purchase intentions in vietnam

of the Internet in Vietnam provides a developing prospect for electronic commerce. If we know the factors affect on online Vietnamese cucstomers' atti

eOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)Research ProposalINFLUENCING FACTORS ON ONLINE SHOPPING CUSTOMERS’ ATTITUDES AND PURCHASE INTENT

Influencing factors on online shopping customers attitudes and purchase intentions in vietnam ting to shop on the Internet, research on what drives customers to shop online has typically been fragmented. Therefore, this study provides the under

standing of factors affect on customers' attitudes and satisfaction while they are shopping for goods on the internet, and customers’ intention to pur Influencing factors on online shopping customers attitudes and purchase intentions in vietnam

chase online is also examined. The primary' data is collected through self-adminitered questionaires, the qucstionaires are sent via e-mail 300 respon

Influencing factors on online shopping customers attitudes and purchase intentions in vietnam

dents, who are online customers and live in Vietnam. After collecting the data, this study analyses research model by using structural equation model

eOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)Research ProposalINFLUENCING FACTORS ON ONLINE SHOPPING CUSTOMERS’ ATTITUDES AND PURCHASE INTENT

Influencing factors on online shopping customers attitudes and purchase intentions in vietnam uctural equation modeling technique is used to test the hypotheses of the research model.

eOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)Research ProposalINFLUENCING FACTORS ON ONLINE SHOPPING CUSTOMERS’ ATTITUDES AND PURCHASE INTENT