Level of customer satisfaction on service quality of vietcombank saigon south branch

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Level of customer satisfaction on service quality of vietcombank saigon south branch

fOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)Research ProposalLEVEL OF CUSTOMER SATISFACTION ON SERVICE QUALITY OF VIETCOMBANK SAIGON SOUTH B

Level of customer satisfaction on service quality of vietcombank saigon south branch BRANCHHUTECH LIBRARYSTUDENT’S FULL NAME:LUONG THANH TRASTUDENT ID:2449240INTAKE:41030ADVISOR’S NAME & TITLE: Ph.D PHAN THI GIAC TAM415481Advisor’s ass

essment.../r. ỊẳíttiẢ... ị^.r.4....... -OXC..ị, ££*'.'/5..................................................u.. L. .Uxi&rfk..... £.fY/rfkjteJ trị^...... Level of customer satisfaction on service quality of vietcombank saigon south branch

..... AAdvisor’s signature2ACKNOWLEDGEMENTSI wish to express my profound gratitude to Ph.D Phan Thi Giac Tam for guidance advising, helping me to fini

Level of customer satisfaction on service quality of vietcombank saigon south branch

sh the research proposal.Special thanks also go to all Professors, and staffs of Hutech University and Open University Malaysia for giving me good opp

fOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)Research ProposalLEVEL OF CUSTOMER SATISFACTION ON SERVICE QUALITY OF VIETCOMBANK SAIGON SOUTH B

Level of customer satisfaction on service quality of vietcombank saigon south branch t and help me to finish this research proposal.3EXCUTIVE SUMARYThis research proposal about the level of customer satisfaction on service quality of V

ietcombank SaiGon South Branch. The researcher applied the Donovan's two research approach, including ‘Measuring the drivers of the satisfaction’ and Level of customer satisfaction on service quality of vietcombank saigon south branch

the ‘Matrix approach’ in the research process, rhe service was divided into financial benefits delivered to customers, serving time, staff attitude, t

Level of customer satisfaction on service quality of vietcombank saigon south branch

he number of services and service quality. The level of customer satisfaction with each of those factors was compared with its need for improvement. A

fOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)Research ProposalLEVEL OF CUSTOMER SATISFACTION ON SERVICE QUALITY OF VIETCOMBANK SAIGON SOUTH B

Level of customer satisfaction on service quality of vietcombank saigon south branch finding the level of satisfaction satisfaction with Vietcombank SaiGon South Branch and will provide the bank with information as to whether customer

s are satisfied with the service they receive from the bank. If they are not. the research will provide bank leaders with the factors that cause dissa Level of customer satisfaction on service quality of vietcombank saigon south branch

tisfaction and thereby help the bank’s managers to improve services.4TABLE OF CONTENTSPapersI - Chapter 1 Introduction1.1 The research problem61.2 The

Level of customer satisfaction on service quality of vietcombank saigon south branch

objective of the study13

fOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)Research ProposalLEVEL OF CUSTOMER SATISFACTION ON SERVICE QUALITY OF VIETCOMBANK SAIGON SOUTH B