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The factors affecting customer satisfaction of starbucks vietnam

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Nội dung chi tiết: The factors affecting customer satisfaction of starbucks vietnam

The factors affecting customer satisfaction of starbucks vietnam

----- -• r- 0OUMOPEN UNIVERSITY MALAYSIA(BMBR5103)THE FACTORS AFFECTING THE CUSTOMER SATISFACTION OF STARBUCKS VIETNAMSTUDENT’S FULL NAME:TRUON

The factors affecting customer satisfaction of starbucks vietnam NG vo MANH KHUONGSTUDENT ID:2449520INTAKE:41153ADVISOR’S NAME & TITLE:Dr. KHAI NGUYENHUTECH LIBRARY41609AQPEN UNIVERSITYw MALAYSIAXMXX Of LLWHWGAdvi

sor’s assessmentAdvisor’s signature.ỂỀOPEN UNIVERSITY Wpmalaysia5CXOI OFUEAWISGTABLE OF CONTENTSACKNOWLEDGEMENTS-„3abstract..4chapter 1: INT The factors affecting customer satisfaction of starbucks vietnam

RODUCTION..51.1.Overview about Starbucks Vietnam..51.2.Vision and Mission..71.2.1Vision..71.2.2Mission101.3...........................................

The factors affecting customer satisfaction of starbucks vietnam

.......................191.3.3Strength191.3.4Weakness201.3.5Opportunity211.3.6Threat22CHAPTER 2: OVERVIEW OF THE RESEARCH~272.1Problem statement272.2R

----- -• r- 0OUMOPEN UNIVERSITY MALAYSIA(BMBR5103)THE FACTORS AFFECTING THE CUSTOMER SATISFACTION OF STARBUCKS VIETNAMSTUDENT’S FULL NAME:TRUON

----- -• r- 0OUMOPEN UNIVERSITY MALAYSIA(BMBR5103)THE FACTORS AFFECTING THE CUSTOMER SATISFACTION OF STARBUCKS VIETNAMSTUDENT’S FULL NAME:TRUON

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