The impacts of social media marketing on online consumer behaviors target audiences vietnamese students and thier online activities lotus university

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Nội dung chi tiết: The impacts of social media marketing on online consumer behaviors target audiences vietnamese students and thier online activities lotus university

The impacts of social media marketing on online consumer behaviors target audiences vietnamese students and thier online activities lotus university

€OUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)jputfTHE IMPACTS OF SOCIAL MEDIA MARKETING ON ONLINE CONSUMER BEHAVIORSTARGET AUDIENCES: VIETNAM

The impacts of social media marketing on online consumer behaviors target audiences vietnamese students and thier online activities lotus university MESE STUDENTS AND THEIR ONLINE ACTIVITIES (LOTUS UNIVERSITY)STUDENT’S FULL NAME: NGUYEN HOANG CHUONGSTUDENT ID:CGSVN 00015476INTAKE:41395ADVISOR’S NAM

E & TITLE : DR. KHAI NGUYENHUTECH LIBRARY4- 6ĨO441913Advisor’s assessment^QPEN UNIVERSITYWŨAL ÀVsíÃSCHOOL 0'1 UOKC M.Advisor’s assessmentAdvisor’s sig The impacts of social media marketing on online consumer behaviors target audiences vietnamese students and thier online activities lotus university

naturePage 2^OPENUNIVERSITYWMAI avsiakioun •ÍKXG -lAN.’iiContents1Chapter 1: InUoduction....................................................51.1 Resea

The impacts of social media marketing on online consumer behaviors target audiences vietnamese students and thier online activities lotus university

rch background and problem statement..............................51.2 Purposes of the study and research questions........................ 71.3Resea

€OUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)jputfTHE IMPACTS OF SOCIAL MEDIA MARKETING ON ONLINE CONSUMER BEHAVIORSTARGET AUDIENCES: VIETNAM

The impacts of social media marketing on online consumer behaviors target audiences vietnamese students and thier online activities lotus university Research Methodology..........................................112.1METHODOĨ.OGY........................................................112.1.1Introduc

tion of the chapter.....................................112.1.2Research philosophy - Positivism................................112.1.3Research approac The impacts of social media marketing on online consumer behaviors target audiences vietnamese students and thier online activities lotus university

h - Deductive...................................132.2Methods.............................................................142.2.1Objectives of the rese

The impacts of social media marketing on online consumer behaviors target audiences vietnamese students and thier online activities lotus university

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€OUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103)jputfTHE IMPACTS OF SOCIAL MEDIA MARKETING ON ONLINE CONSUMER BEHAVIORSTARGET AUDIENCES: VIETNAM