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The role of public relation in branding of trung nguyen coffee

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Nội dung chi tiết: The role of public relation in branding of trung nguyen coffee

The role of public relation in branding of trung nguyen coffee

SOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103).fc'S u>THE ROLE OF PUBLIC RELATION INBRANDING OF TRUNG NGUYEN COFFEESTUDENT’S FULL NAMESTUDENT

The role of public relation in branding of trung nguyen coffee IDINTAKEADVISOR’S NAME & TITLE: LE HOANG PHUONG THAO: CGSVN00015607: MAY 2013Ĩ ASSOC. PROF. DR. NGUYEN PHANHUTECH LIBRARY41913ibQPEN UNIVERSITYWMALAY

SIASCHOO. OHMlONG IEMMNSAdvisor’s assessment. .GJX6O2......................i.'.j'.. .. The role of public relation in branding of trung nguyen coffee

HOC*. Of UfflONG IEMMNGACKNOWLEDGEMENTFirst. Ị wanted to profound thanks to my instructor. Assoc. Prof. Phan Nguyen, with understanding and knowledge

The role of public relation in branding of trung nguyen coffee

of my instructor, he gave constant advice, support valuable done during my thesis. This thesis had not be complete if without the support and guidanc

SOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103).fc'S u>THE ROLE OF PUBLIC RELATION INBRANDING OF TRUNG NGUYEN COFFEESTUDENT’S FULL NAMESTUDENT

The role of public relation in branding of trung nguyen coffee hesis. Next, I would like to thank my colleagues have created favourable conditions of work to facilitate I had completed my thesis Finally, Ị would l

ike to thank, my dear friends in different regions in Vietnam and around the world to help and share with my research.Thanks and Best Regards, Le Huan The role of public relation in branding of trung nguyen coffee

g Phuong ThaoIICMC, October 2014Page I iiiEXECUTIVE SUMMARYIn the competitive business environment, organizations which wanted to exist, must face the

The role of public relation in branding of trung nguyen coffee

enormous pressure. The majority of the Company branding as a core marketing strategy to create a positive reputation in the market competition aimed

SOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103).fc'S u>THE ROLE OF PUBLIC RELATION INBRANDING OF TRUNG NGUYEN COFFEESTUDENT’S FULL NAMESTUDENT

The role of public relation in branding of trung nguyen coffee tant. This essay aimed to investigate how branding could be deployed as an important strategic tool to gain competitive advantage of an organization,

especially Trung Nguyen Company, "Ilow could Trung Nguyen Company use the PR to branding and position on the market for VN?” In the current era. the b The role of public relation in branding of trung nguyen coffee

rand is one of the three most important assets for business. There were many companies which used public relations (PR) to successfully build and deve

The role of public relation in branding of trung nguyen coffee

lop their brand. The Powerful of PR which was strong more than other marketing tools. This research aims to show the way which was Trung Nguyen coffee

SOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103).fc'S u>THE ROLE OF PUBLIC RELATION INBRANDING OF TRUNG NGUYEN COFFEESTUDENT’S FULL NAMESTUDENT

The role of public relation in branding of trung nguyen coffee SPSS and analysis techniques such as linear regression. ANOVA analysised of all the data collected. 1 he result was to build and grow successful brand

s, businesses needed to build in the minds of customers a consistent image through sưong relationships with their customers and communicate effectivel The role of public relation in branding of trung nguyen coffee

y. This essay helped the marketing's staffs of the business which could understand and plan public relations strategy to build and develop the organiz

The role of public relation in branding of trung nguyen coffee

ation’s brand in a competitive market.

SOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103).fc'S u>THE ROLE OF PUBLIC RELATION INBRANDING OF TRUNG NGUYEN COFFEESTUDENT’S FULL NAMESTUDENT

SOUMOPEN UNIVERSITY MALAYSIARESEARCH PROJECT(BMBR5103).fc'S u>THE ROLE OF PUBLIC RELATION INBRANDING OF TRUNG NGUYEN COFFEESTUDENT’S FULL NAMESTUDENT

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