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The role of spatial presence in establishing customer engagement in the mobile retail applications a contingency perspective.

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Nội dung chi tiết: The role of spatial presence in establishing customer engagement in the mobile retail applications a contingency perspective.

The role of spatial presence in establishing customer engagement in the mobile retail applications a contingency perspective.

MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HO CHI MINH CITYHO XU AN HUONGTHE ROLE OF SPATIAL PRESENCE IN ESTABLISHING CUSTOMER ENGAGEME

The role of spatial presence in establishing customer engagement in the mobile retail applications a contingency perspective.ENT IN THE MOBILE RETAIL APPLICATIONS: A CONTINGENCY PERSPECTIVEPH.D. THESISIIO CHI MIMI CITY - 2023MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF EC

ONOMICS HO CHI MINH CITYHO XI’AN Hl ONGTHE ROLE OF SPATIAL PRESENCE IN ESTABLISHING CUSTOMER ENGAGEMENT IN THE MOBILE RETAIL APPLICATIONS:A CONTINGENC The role of spatial presence in establishing customer engagement in the mobile retail applications a contingency perspective.

Y PERSPECTIVEPH.D. THESISMAJOR: COMMERCIAL BUSINESS CODE: 9340121SUPERVISORS:PROF. DR. NGUYEN DONG PHONG ASSOC. PROF. DR. LE NHAT HANHHO CHI MINH CITY

The role of spatial presence in establishing customer engagement in the mobile retail applications a contingency perspective.

- 20231DECLARATIONI certify that this thesis contains no material previously published by any other person except where due acknowledgment has been m

MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HO CHI MINH CITYHO XU AN HUONGTHE ROLE OF SPATIAL PRESENCE IN ESTABLISHING CUSTOMER ENGAGEME

The role of spatial presence in establishing customer engagement in the mobile retail applications a contingency perspective. Professor Dr. Nguyen Dong Phong and Associate Professor Dr. Le Nhat Hanh. The thesis has been carried out since the official commencement date of the

approved Ph D. program.Ho Xuan HuongDate: 02nd February 2023iiACKNOWLEDGEMENTI would like to take this opportunity to express my gratitude to all of The role of spatial presence in establishing customer engagement in the mobile retail applications a contingency perspective.

those who have supported me in so many ways to make this thesis possible and make my Ph D journey to be a unique experience that I will cherish foreve

The role of spatial presence in establishing customer engagement in the mobile retail applications a contingency perspective.

r.My most heart)' gratitude is to my dear supervisors, Professor Dr. Nguyen Dong Phong and Associate Professor Dr. Le Nhat Hanh. I am deeply grateftil

MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HO CHI MINH CITYHO XU AN HUONGTHE ROLE OF SPATIAL PRESENCE IN ESTABLISHING CUSTOMER ENGAGEME

The role of spatial presence in establishing customer engagement in the mobile retail applications a contingency perspective.nd greatly inspire me to do academic research. That journey will never come to an end.I also wish to especially thank Full Professor Julian Ming-Sung

Cheng from National Central University, Distinguished Professor Ian Phau from Curtin Universit}', and Distinguished Professor Joseph F Hair from the U The role of spatial presence in establishing customer engagement in the mobile retail applications a contingency perspective.

niversit}' of South Alabama for ver}' valuable feedback on my thesis research model and methodologyThis thesis would not be completed without the huge

The role of spatial presence in establishing customer engagement in the mobile retail applications a contingency perspective.

support and cooperation from many UEH academic lecturers, especially from the School of International Business - Marketing and School of Management.

MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HO CHI MINH CITYHO XU AN HUONGTHE ROLE OF SPATIAL PRESENCE IN ESTABLISHING CUSTOMER ENGAGEME

The role of spatial presence in establishing customer engagement in the mobile retail applications a contingency perspective.ance-Banking and Business Administration staff.I am also grateful to all of my old colleagues from Nha Trang University and would like to share this g

reatest moment with all of my dear friends, who are always beside me during this long but absolutely worthy journey.And the deepest thank is to my bel The role of spatial presence in establishing customer engagement in the mobile retail applications a contingency perspective.

oved family for their unconditional love, encouragement, and non-stop support. This is the best achievement for my parents, sister, brother, and mysel

The role of spatial presence in establishing customer engagement in the mobile retail applications a contingency perspective.

f.Ho Xuan HuongDate: 02nd February 2023niABSTRACT

MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HO CHI MINH CITYHO XU AN HUONGTHE ROLE OF SPATIAL PRESENCE IN ESTABLISHING CUSTOMER ENGAGEME

MINISTRY OF EDUCATION AND TRAININGUNIVERSITY OF ECONOMICS HO CHI MINH CITYHO XU AN HUONGTHE ROLE OF SPATIAL PRESENCE IN ESTABLISHING CUSTOMER ENGAGEME

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