Consumer’s perception of low product quality of saigon special in saigon beer alcohol beverage corporation (SABECO)

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Nội dung chi tiết: Consumer’s perception of low product quality of saigon special in saigon beer alcohol beverage corporation (SABECO)

Consumer’s perception of low product quality of saigon special in saigon beer alcohol beverage corporation (SABECO)

UNIVERSITY OF ECONOMICS HO CHI MINH CITYINTERNATIONAL SCHOOL OF BUSINESSConsumer’s perception of low product qualityof Saigon Special in Saigon Beer-A

Consumer’s perception of low product quality of saigon special in saigon beer alcohol beverage corporation (SABECO)Alcohol-BeverageCorporation (SABECO)Name: Tran Thi Thanh HuyenID: 221500030MASTER OF BUSINESS (Honours)Ho Chi Minh City- 2017UNIVERSITY OF ECONOMICS H

O CHI MINH CITYINTERNATIONAL SCHOOL OF BUSINESSConsumer’s perception of low product qualityof Saigon Special in Saigon Beer-Alcohol-BeverageCorporatio Consumer’s perception of low product quality of saigon special in saigon beer alcohol beverage corporation (SABECO)

n (SABECO)Name: Tran Thi Thanh HuyenID: 221500030SUPERVISOR: Dr. LE NHAT HANHMASTER OF BUSSINESS ADMINISTRATIONHo Chi Minh-2017Acknowledge1 would like

Consumer’s perception of low product quality of saigon special in saigon beer alcohol beverage corporation (SABECO)

to thank all of my family, friends and colleagues who inspired and supported me in this thesis writing venture. I dm really indebted to my supervisor

UNIVERSITY OF ECONOMICS HO CHI MINH CITYINTERNATIONAL SCHOOL OF BUSINESSConsumer’s perception of low product qualityof Saigon Special in Saigon Beer-A

Consumer’s perception of low product quality of saigon special in saigon beer alcohol beverage corporation (SABECO) gratitude to dll of respondents who shared their experiemes with me, thanks for all valuable time they have invested in this study that gave me preci

ous information for research. Last but not least, I would like to express my thankfulness to my company -Sabeco. my Boss and all colleagues who suppor Consumer’s perception of low product quality of saigon special in saigon beer alcohol beverage corporation (SABECO)

ted me a lot during the time doing this research.TABLE OF CONTENTSEXECUTIVE SUMMARY...................................................................

Consumer’s perception of low product quality of saigon special in saigon beer alcohol beverage corporation (SABECO)

...1CHAPTER 1. PROBLEM IDENTIFICATION......................................................21.1Background of (he company..............................

UNIVERSITY OF ECONOMICS HO CHI MINH CITYINTERNATIONAL SCHOOL OF BUSINESSConsumer’s perception of low product qualityof Saigon Special in Saigon Beer-A

Consumer’s perception of low product quality of saigon special in saigon beer alcohol beverage corporation (SABECO).......................................111.3.1.Problem justifying.......................................................111.3.2Justify the existing of

problem...........................................161.3.3.Definition problem.......................................................221.3.4.Justify th Consumer’s perception of low product quality of saigon special in saigon beer alcohol beverage corporation (SABECO)

e importance of the problem: literature regarding, consequence effect.231.4.Potential causes.........................................................2

Consumer’s perception of low product quality of saigon special in saigon beer alcohol beverage corporation (SABECO)

71.4.1.Opinions from other people...............................................281.4.2Situation......................................................

UNIVERSITY OF ECONOMICS HO CHI MINH CITYINTERNATIONAL SCHOOL OF BUSINESSConsumer’s perception of low product qualityof Saigon Special in Saigon Beer-A