Enhancing banquet program performance a case of heineken vietnam brewery
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Enhancing banquet program performance a case of heineken vietnam brewery
Enhancing banquet program performance a case of heineken vietnam brewery
UEH0«UNIVERSITY ƠTTTI MINH CITYInternationaT^cRoofof "BusinessTRAN BA KHOIENHANCINGBANQUET PROGRAM PERFORMANCEA CASE OF: HEINEKEN VIETNAM BREWERYMASTE Enhancing banquet program performance a case of heineken vietnam breweryER OF BUSINESSHo Chi Minh City - Year 2019UEH _WitiMTO*I r A I ACCOhOMKtIUNIVERSITY ƠTẺÓ ìNON ỌiDhI MINH city . Infraction*! SdjcolcdBujireu.International School of BusinessTRAN BA KHOIENHANCINGBANQUET PROGRAM PERFORMANCEA CASE OF: HEINEKEN VIETNAM BREWERYMASTER OF BUSINESSSUPERVISOR: NGUYEN THI MAI Enhancing banquet program performance a case of heineken vietnam brewery TRANGHo Chi Minh City - Year 2019EXECUTIVE SUMMARYAccording to the development plan until 2020, the Vietnamese beer industry will reach an output aboEnhancing banquet program performance a case of heineken vietnam brewery
ut 4.1 billion liters by 2025 to 4.6 billion liters and 5.5 billion liters by 2035. However, beer consumption already reached more than 4 billion liteUEH0«UNIVERSITY ƠTTTI MINH CITYInternationaT^cRoofof "BusinessTRAN BA KHOIENHANCINGBANQUET PROGRAM PERFORMANCEA CASE OF: HEINEKEN VIETNAM BREWERYMASTE Enhancing banquet program performance a case of heineken vietnam brewery negative growth in recent years. Vietnam is becoming an attractive beer market that makes both domestic and international beverage businesses stand to fight.Winning in the beer industry mainly depends on marketing technique secrets more than finance and product recipe. Businesses seize market share Enhancing banquet program performance a case of heineken vietnam brewery by unique marketing strategy from advertising, communication to promotion in all channel such as on premise, off premise, modern on premise, modern oEnhancing banquet program performance a case of heineken vietnam brewery
ff premise and brand building right at the initial customer level.Mention about the communication and promotion in beer market. Many customers and conUEH0«UNIVERSITY ƠTTTI MINH CITYInternationaT^cRoofof "BusinessTRAN BA KHOIENHANCINGBANQUET PROGRAM PERFORMANCEA CASE OF: HEINEKEN VIETNAM BREWERYMASTE Enhancing banquet program performance a case of heineken vietnam brewerydge, Banquet ect.From 2016, HVB discovered that Banquet catering is a popular segment and had strongly impact to beer market share but HVB have not much focused on this channel before. That is the main reason Banquet promotion program was piloted from 2016. With the successful of the first year ran Enhancing banquet program performance a case of heineken vietnam brewerypromotion in small scope only two provinces, HVB continued to expand program with more than 30 provinces (in P3.2018). When expand the program so quicEnhancing banquet program performance a case of heineken vietnam brewery
k in the short time like that, it led to there was many problems and issuses that effected to performance of program and not adapt to the management’sUEH0«UNIVERSITY ƠTTTI MINH CITYInternationaT^cRoofof "BusinessTRAN BA KHOIENHANCINGBANQUET PROGRAM PERFORMANCEA CASE OF: HEINEKEN VIETNAM BREWERYMASTE Enhancing banquet program performance a case of heineken vietnam brewery, push, check and support ST which played the most important role on poor performance of Banquet P3.2018 which compaired to other factors. Moreover, some reasonable solutions would be recommended to improve performance of Banquet in the future.ACKNOWLEDGEMENTWith out the extremely enthusiastic encou Enhancing banquet program performance a case of heineken vietnam breweryragement, guidance and support of Associate Professor Nguyen Thi Mai Trang and orther teachers in ISB (International School of Business), the entire mEnhancing banquet program performance a case of heineken vietnam brewery
aster-level project would not be completed with the highest qualified research. I would like to say thank and appreciate to my advisors. It has been aUEH0«UNIVERSITY ƠTTTI MINH CITYInternationaT^cRoofof "BusinessTRAN BA KHOIENHANCINGBANQUET PROGRAM PERFORMANCEA CASE OF: HEINEKEN VIETNAM BREWERYMASTE Enhancing banquet program performance a case of heineken vietnam breweryng in ISB and working on my research. Your patience, understanding and respecting greatly appreciated.CONTENTSEXECUTIVE SUMMARYUEH0«UNIVERSITY ƠTTTI MINH CITYInternationaT^cRoofof "BusinessTRAN BA KHOIENHANCINGBANQUET PROGRAM PERFORMANCEA CASE OF: HEINEKEN VIETNAM BREWERYMASTEGọi ngay
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