Luận văn thạc sĩ UEH building and developing brand name the case of eastern interational university
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Luận văn thạc sĩ UEH building and developing brand name the case of eastern interational university
Luận văn thạc sĩ UEH building and developing brand name the case of eastern interational university
ulịUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessMai Son TungBUILDING AND DEVELOPING BRAND NAMETHE CASE OF EASTERN INTERN AT Luận văn thạc sĩ UEH building and developing brand name the case of eastern interational universityTIONAL UNIVERSITYID: 22140060MASTER OF BUSINESS ADMINISTRATION SUPERVISOR: ASSOC. PROF. TRAN HA MINH QUANYear 2016Building and Developing Brand Name - The Case of Eastern International UniversityTABLE OF CONTENTSEXECUTIVE SUMMARY....................................................................3IN Luận văn thạc sĩ UEH building and developing brand name the case of eastern interational universityTRODUCTION.........................................................................4Overview of the market of higher education in Vietnam.............Luận văn thạc sĩ UEH building and developing brand name the case of eastern interational university
................4History and Profile of Eastern International University...........................5STATEMENT OF PROBLEMS.............................ulịUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessMai Son TungBUILDING AND DEVELOPING BRAND NAMETHE CASE OF EASTERN INTERN AT Luận văn thạc sĩ UEH building and developing brand name the case of eastern interational universityinterview..........................................7The point of view of the director of marketingdepartment........................7I he point of view of EiU students...............................................8Statement of problem..............................................................9In Luận văn thạc sĩ UEH building and developing brand name the case of eastern interational universityitial Identification of possible problems......................................9The problem of market segmentation....................................Luận văn thạc sĩ UEH building and developing brand name the case of eastern interational university
..........10The problem of brand positioning................................................12Cause and effect tree...................................ulịUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessMai Son TungBUILDING AND DEVELOPING BRAND NAMETHE CASE OF EASTERN INTERN AT Luận văn thạc sĩ UEH building and developing brand name the case of eastern interational university............................................18Designed requirement.............................................................19Solutions development............................................................19Stage 1: Market segmentation and potential customer identification..............20Stage Luận văn thạc sĩ UEH building and developing brand name the case of eastern interational university2: Brand Positioning......................................................23Stage 3: Adjusting and developing marketingprograms.......................Luận văn thạc sĩ UEH building and developing brand name the case of eastern interational university
.28Solution evaluation..............................................................32The core standards..............................................ulịUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessMai Son TungBUILDING AND DEVELOPING BRAND NAMETHE CASE OF EASTERN INTERN AT Luận văn thạc sĩ UEH building and developing brand name the case of eastern interational university..................................33REFERENCES..........................................................................36APPENDIX............................................................................37Building and Developing Brand Name - The Case of Eastern International UniversityEXECUTIVE S Luận văn thạc sĩ UEH building and developing brand name the case of eastern interational universityUMMARYEastern International University (EIU) is a new university in the market of higher education in Vietnam. The school was established in 2010 withLuận văn thạc sĩ UEH building and developing brand name the case of eastern interational university
100% initial capital by the Becamex Corporation in Binh Duong province. The school was oriented to be the leader in training high quality of human reulịUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessMai Son TungBUILDING AND DEVELOPING BRAND NAMETHE CASE OF EASTERN INTERN AT Luận văn thạc sĩ UEH building and developing brand name the case of eastern interational universityf higher education. This document supplied the reference and suggestion to create and discover potential initiative in building and developing E1U brand name through a real research at EIU. Method of analysis include horizontal analyses as well as qualitative data from indcplh interview with the mar Luận văn thạc sĩ UEH building and developing brand name the case of eastern interational universityketing department and EIU students.ulịUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessMai Son TungBUILDING AND DEVELOPING BRAND NAMETHE CASE OF EASTERN INTERN ATulịUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessMai Son TungBUILDING AND DEVELOPING BRAND NAMETHE CASE OF EASTERN INTERN ATGọi ngay
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