Luận văn thạc sĩ UEH corporate social responsibility practices and customer brand engagement, evidence from vietnam
➤ Gửi thông báo lỗi ⚠️ Báo cáo tài liệu vi phạmNội dung chi tiết: Luận văn thạc sĩ UEH corporate social responsibility practices and customer brand engagement, evidence from vietnam
Luận văn thạc sĩ UEH corporate social responsibility practices and customer brand engagement, evidence from vietnam
UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Quoc TrungCORPORATE SOCIAL RESPONSIBILITYPRACTICES AND CUSTOMER BRANDENGA Luận văn thạc sĩ UEH corporate social responsibility practices and customer brand engagement, evidence from vietnamAGEMENT: EVIDENCE FROM VIETNAMMASTER OF BUSINESS (Honours)Ho Chi Minh City -2015UNIVERSII Y ()1 ECONOMICS HO CHI MINH CH YInternational School of BusinessTran Quoc TrungCORPORATE SOCIAL RESPONSIBILITYPRACTICES AND CUSTOMER BRANDENGAGEMENT: EVIDENCE FROM VIETNAMID: 22130089MAS TER OF BUSINESS (Honour Luận văn thạc sĩ UEH corporate social responsibility practices and customer brand engagement, evidence from vietnams)SUPERVISOR: LE NGUYEN HAUHo Chi Minh City 2015ACKNOWLEDGEMENTFirstly. I would like to express my deepest gratitude to my supervisor Assoc. Prof. LeLuận văn thạc sĩ UEH corporate social responsibility practices and customer brand engagement, evidence from vietnam
Nguyen Hau for his professional guidance, valuable comments, and continuous encouragement as well as helpful support that made this thesis possible.I UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Quoc TrungCORPORATE SOCIAL RESPONSIBILITYPRACTICES AND CUSTOMER BRANDENGA Luận văn thạc sĩ UEH corporate social responsibility practices and customer brand engagement, evidence from vietnamting with best results.Special thanks to all of my classmate in MBUS 4 class, who gave me useful support for conducting this study.I also would like to express my grateful thanks to my friends and people in Vietnam who participated in filling the questionnaires for providing the valuable information Luận văn thạc sĩ UEH corporate social responsibility practices and customer brand engagement, evidence from vietnam to this study.Personally and finally, the deepest and sincerest gratitude go to my beloved family for the boundless support, abundant love and encourLuận văn thạc sĩ UEH corporate social responsibility practices and customer brand engagement, evidence from vietnam
agement throughout my period of study. Therefore. I devote this work as a gift to them all.ABSTRACTin the Vietnam context after Doimoi, Vietnam is oneUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Quoc TrungCORPORATE SOCIAL RESPONSIBILITYPRACTICES AND CUSTOMER BRANDENGA Luận văn thạc sĩ UEH corporate social responsibility practices and customer brand engagement, evidence from vietnama firm’s corporate social responsibility on customer brand engagement through a survey of 226 people who live in Ho Chi Minh City. The collected data was analyzed and evaluated by SPSS program with analysis of reliability, factor analysis, and multiple regression analysis. Current study finds out th Luận văn thạc sĩ UEH corporate social responsibility practices and customer brand engagement, evidence from vietnamat economic, legal, ethical, and philanthropy CSR perception have significant impact on customer brand engagement.Generally, this study contributes idLuận văn thạc sĩ UEH corporate social responsibility practices and customer brand engagement, evidence from vietnam
eas about CSR to brand owners as well as managers. Customer also identify more clearly about CSR practices and reorient their chosen. These finding suUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Quoc TrungCORPORATE SOCIAL RESPONSIBILITYPRACTICES AND CUSTOMER BRANDENGA Luận văn thạc sĩ UEH corporate social responsibility practices and customer brand engagement, evidence from vietnamage more customer. Besides, the managers should state out their practices, which enhance perception of customer about their practices.Key words: economic CSR perception, legal CSR perception, ethical CSR perception, philanthropy CSR perception, customer brand engagement.ContentsAbbreviation......... Luận văn thạc sĩ UEH corporate social responsibility practices and customer brand engagement, evidence from vietnam........................................................1List of Figure...............................................................1List of table..Luận văn thạc sĩ UEH corporate social responsibility practices and customer brand engagement, evidence from vietnam
..............................................................1CHAPTER 1: INTRODUCTION........................................................11.1ReseUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Quoc TrungCORPORATE SOCIAL RESPONSIBILITYPRACTICES AND CUSTOMER BRANDENGA Luận văn thạc sĩ UEH corporate social responsibility practices and customer brand engagement, evidence from vietnamResearch gap.............................................................31.4Research objectives......................................................41.5Significance of study....................................................51.6Research scope and methodology....................................... Luận văn thạc sĩ UEH corporate social responsibility practices and customer brand engagement, evidence from vietnam...5UNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Quoc TrungCORPORATE SOCIAL RESPONSIBILITYPRACTICES AND CUSTOMER BRANDENGAUNIVERSITY OF ECONOMICS HO CHI MINH CITYInternational School of BusinessTran Quoc TrungCORPORATE SOCIAL RESPONSIBILITYPRACTICES AND CUSTOMER BRANDENGAGọi ngay
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