Luận văn thạc sĩ UEH factors affecting customers intention to use sredit card
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Luận văn thạc sĩ UEH factors affecting customers intention to use sredit card
UNIVERSITY OF ECONOMICS - HO CHI MINH CITYInternational School of BusinessMai Viet DungFACTORS AFFECTING CUSTOMER’S INTENTIONTO USE CREDIT ( ARI)Evide Luận văn thạc sĩ UEH factors affecting customers intention to use sredit cardence from VietnamMASTER OF BUSINESS (Honours)Ho Chi Minh City - Year 2014UNIVERSITY OF ECONOMICS - HO CHI MINH CITYInternational School of BusinessMai Viet DungFACTORS AFFEC TING CUSTOMER’S INTENTION TO USE CREDIT C ARDEvidence from VietnamID: 22120009MASTER OF BUSINESS (Honours)SUPERVISOR: Dr. Tran Luận văn thạc sĩ UEH factors affecting customers intention to use sredit card Phuong ThaoHo Chi Minh City - Year 2014DEDICATIONlo my loving family and friends who support me a lol in my life, study, and workACKNOWLEDGEMENTSCompLuận văn thạc sĩ UEH factors affecting customers intention to use sredit card
osing this master thesis is a long journey with many unexpected ups and downs; thanks to my great family, good friends, colleagues, and resourceful suUNIVERSITY OF ECONOMICS - HO CHI MINH CITYInternational School of BusinessMai Viet DungFACTORS AFFECTING CUSTOMER’S INTENTIONTO USE CREDIT ( ARI)Evide Luận văn thạc sĩ UEH factors affecting customers intention to use sredit cardrvisor. Dr. Tran Phuong Thao, for all your time, advice, comments, and encouragement. I could not have even imagined how I would have completed this thesis without your support. Also. I would like to thank Dr. Nguyen Dinh Tho. Dr. Nguyen Thi Mai Trang, and Dr. Dinh Thai Hoang, who all provide me ini Luận văn thạc sĩ UEH factors affecting customers intention to use sredit cardtial foundation of research design as well as data analysis. To the ISB research committee. I am thankful for your time, comments, and kind words thatLuận văn thạc sĩ UEH factors affecting customers intention to use sredit card
helped me through this process.To my triends at Master of Business program - International School of Business, thank you for your friendship, your laUNIVERSITY OF ECONOMICS - HO CHI MINH CITYInternational School of BusinessMai Viet DungFACTORS AFFECTING CUSTOMER’S INTENTIONTO USE CREDIT ( ARI)Evide Luận văn thạc sĩ UEH factors affecting customers intention to use sredit cardaching me the importance and value of education. You are the most supportive force of all: I am gratetill to you for your constant support, love, encouragement, faith, and belief in me.ABSTRACTVietnam’s credit card payment market has become one of the most rapidly growing markets in emerging world; Luận văn thạc sĩ UEH factors affecting customers intention to use sredit cardhowever, there is a paucity of studies about behavioral intention in the context of credit card and especially in Vietnam. The Theory of Reasoned ActiLuận văn thạc sĩ UEH factors affecting customers intention to use sredit card
on (TRA) was used as the foundational model in order to develop a modified model reflecting intention to use credit card in the diesis. Specifically, UNIVERSITY OF ECONOMICS - HO CHI MINH CITYInternational School of BusinessMai Viet DungFACTORS AFFECTING CUSTOMER’S INTENTIONTO USE CREDIT ( ARI)Evide Luận văn thạc sĩ UEH factors affecting customers intention to use sredit cardn about credit card, and materialism - and customer's intention to use credit card were examined. Results suggest that attitude towards using credit card, social influence, and information about credit card are important determinants to predict Vietnamese bank customer's intention to use credit card Luận văn thạc sĩ UEH factors affecting customers intention to use sredit card.Key words: credit card, intention to use, TRA. Vietnam.TABLE OF CONTENTACKNOWLEDGEMENTSABSTRACTLIST OF FIGI RESLIST OF TABLESABBREVIATIONSCHAPTER 1 -Luận văn thạc sĩ UEH factors affecting customers intention to use sredit card
INTRODUCTION11.1.Background of study11.2.Research problem31.3.Research objective and research questions51.4.Scope of research5UNIVERSITY OF ECONOMICS - HO CHI MINH CITYInternational School of BusinessMai Viet DungFACTORS AFFECTING CUSTOMER’S INTENTIONTO USE CREDIT ( ARI)EvideUNIVERSITY OF ECONOMICS - HO CHI MINH CITYInternational School of BusinessMai Viet DungFACTORS AFFECTING CUSTOMER’S INTENTIONTO USE CREDIT ( ARI)EvideGọi ngay
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